You Don’t See What Your Customers See On Google

Share this Post

Google personalized results


Did you know that Google has been personalizing search results for all users since 2009? So, what do I mean by personalizing? When you perform a Google search, the results you see are not the same as the results everyone else sees. In essence, you don’t see what your customers see on Google.


Google’s number one goal is to deliver the information you are looking for as precisely and as quickly as possible. That way you’ll likely never use a different search engine (yes, there others). So, every search you’ve performed since about 2009 and every link you’ve clicked, is in Google’s memory.


It’s likely that you perform searches all the time to see how your business ranks on Google (if you haven’t done this for a while, at the end of this article is a link to a quick visibility analysis). All the searches you’ve performed affect the results that Google delivers. But, how can you see what your customers see?


blog topics


Here’s a little trick:


1. Sign into a Google account such as Gmail, Google+ Google Analytics, Google Adwords, or YouTube. If you don’t have a Google account, it’s easy to create one. It’s free (see link below).


2. After you’re signed in, head over to the Google home page and choose Search Settings:

Google personalized search

Google personalized search



3. Once in Search Settings, you’ll see Private Results. Choose this: Do not use private results. And you’re done.

Google personalized search



Note: I’ve read some articles that say this only works per search and as soon as you perform another search, you are defaulted back to personalized. But that doesn’t happen for me.


It’s a fun exercise to do some searches with private results on and then off. Do you see a difference?


To get a Google account link here: Link here:

To get some insight into your company’s Google visibility, link here for a quick worksheet:


(this post is from the Tuesday Tips series. To subscribe, please use the box on the upper right.) Thanks!

Betsy Kent

Betsy Kent

I've guided hundreds of clients through my signature process and formula and as a result, they’ve generated millions of dollars in new business revenue with more ease and confidence than ever before. THE CHANGE IS MILLIONS.

Share this Post

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.