Why Your Business Needs a Mobile Website
Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably that website was designed to be viewed on a computer (desktop or laptop).
The reality is, more and more consumers are accessing the web by using a smartphone. By 2013, over half of all mobile phones will be smartphones and by 2016 nearly three in five consumers will be using a smartphone. As a matter of fact, the smartphone market is larger than the PC market right now!
Even the most well-designed website often is less than well-designed for the small screen. Smartphone screens of course are much, much smaller than computer screens, but also are often in a different configuration (your computer’s screen is horizontal, but your iPhone, for example, has a vertical screen). Moreover, the intent of the user can also be different on mobile. People searching for information on their mobile devices can be less patient about finding what they want. If you’ve walked down the street in NYC lately you may have noticed that probably 30% of the people you pass are looking at their phones while they’re on the go.
So, you have a great business website: you spent a year working with the designer, making sure your message was clear, that your site was well-optimized, and it offered an excellent user experience. Now you find out that more and more people are accessing your site on their mobile devices and it’s less than usable that way, and in some cases, not useable at all!
Good News! You don’t have to invest in an entirely new website. There is a way to convert your site into an easy-to-use mobile version that will not only put the right information in front of your mobile using customers, but is affordable, and takes very little effort to create.
Be Visible is excited to be able to offer this service to our clients. Give us a shout and we’ll tell you all about it.
Sources for mobile statistics: Nielsen, Goldman Sachs, IDC.
