Which Ad Campaign Nailed-It? And Which Failed-It?

I just returned from a crazy week in New York City.

One of the most exciting aspects of the city is experiencing advertising all over the place.

(Well, it’s exciting for me – I’m weird)

I love to decide which ads and billboards nailed-it and which ones failed-it.

I’ll bet you have your opinions, too!

Here are three shots I took using my iPhone during my trip.

What do you think? Which ad campaign nailed-it and which failed-it

Post your comments below:

Betsy Kent

Betsy Kent

I've guided hundreds of clients through my signature process and formula and as a result, they’ve generated millions of dollars in new business revenue with more ease and confidence than ever before. THE CHANGE IS MILLIONS.

6 Comments

  1. GH on December 11, 2018 at 4:06 pm

    Opsgenie – Nailed it. It took me a second to get it, but I’m not their customer. I think a tech audience would get it right away. It’s short, a clever play on words, easy to read on a big billboard.

    Quip – Failed, in my opinion. Over 1 million using the toothbrush? Over 1 million words? Your words come out fresh, because of the toothbrush? “Stays fresher” on the other poster – the toothbrush stays fresher, or your mouth? Is it all a play on the name Quip? Too much to think about.

    Museum of Natural History – Nailed it. They know their customer, parents with kids to keep busy on cold days or over school breaks. How many times do parents hear their kids say I’m bored?

    • Betsy Kent Betsy Kent on December 11, 2018 at 6:55 pm

      Hi GH,

      A tech audience would understand the OpsGenie ad. My question is, however, why position it where hundreds of thousands of people see it if it only means something to a tiny percentage of them? I’m sure 90% have absolutely no idea what this billboard is advertising. Perhaps OpsGenie’s founder has a relative in the billboard biz and got a big discount? To me, the money would be better spent to be where the majority of the audience are their ideal customers.

      I totally agree with you on the quip ads. Total fail. I couldn’t figure out what millions they were talking about, either.
      I’ve seen quip ads everywhere – they must have spent millions! What a waste.

      I love love love the museum ad. What a great play on words and the image is perfect. Witness the Extinction of Boredom. Wow. That’s genius.

      Thanks for your comment. And thanks for reading.

      Betsy

  2. Darren Wurz on December 12, 2018 at 12:19 pm

    OpsGenie – Failed. Maybe its just because I don’t know what they’re talking about

    Quip – Failed / Nailed. The “word of mouth” one doesn’t make sense. But “brushes better, stays fresher” is pretty good.

    Museum – Nailed it. And perfect timing for Christmas break. Everyone is looking to fill the boredom with their families.

  3. Kathy Vaske on December 12, 2018 at 1:45 pm

    I agree with GH.
    OpsGenie – Nailed It.
    Information technology professionals are always on some digital device, they have to be, and like everyone else, they’re pretty adept at screening out the barrage of messages targeting them. This is a good offline disrupter. It’s clear, concise and hard to miss if it’s on their way to or from work every day.

    Quip: Failed. Too vague and who cares how many they sold, what will it do for me?

    Museum: Awesome! Nailed It.

  4. Susan Schneir on December 12, 2018 at 6:07 pm

    Opsgenie… I had no idea what it was until I googled it. I would not do that driving down a busy highway. Failed
    Quip… not really
    Museum… agree with everyone . They NAILED it ! Kudos to their AD agency!!

  5. Sara Sherman on December 12, 2018 at 9:11 pm

    I don’t know what OpsGenie is…so either I am clueless, or this ad is in the wrong place.

    I think the toothbrush is trying to say “Word” of mouth… like the slang use of word. It’s off and I think it’s a fail.

    I like the museum banner. I think it’s well placed, interesting, and smart…which is very on brand for a museum.

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