If you are a business person and you use the Web, you are probably
1. using Twitter
2. wondering about Twitter
3. trying to ignore Twitter
4. scared of Twitter
This week I’ve had the privilege of talking to groups of business people about Twitter and its value to their businesses. Everyone seemed to fit into categories 2 through 4. So, my challenge has been how to de-mystify it for them. One of the best ways that I have found to explain Twitter is this:
“Think of Twitter as a way to send a text message to a whole lot of people at one time…most of whom you don’t know, but most of whom share your interests. And, people who are interested in what you are interested in will send you text messages, too.”
If you keep this in mind when you use Twitter, you’ll get a lot out of it.
Example: about an hour ago this blog was announced by someone I am following on Twitter. It is on the Marketing Pilgrim website. It talks about Twitter being a “search engine” and how it may become a real challenge to the mammoth Google. http://tiny.cc/iow9T
As a business tool, Twitter enables me to get up to the minute information like this about my industry that I can then share with my clients to keep them on the cutting edge of what is going on in online marketing.
So, if you are in business, and if you really want up to date information about your industry…twart tweeting right now!