Tip: Are You Wasting Time? Start Marketing to the Right Audience Now

Free Checklist: "HOW TO IDENTIFY YOUR IDEAL CUSTOMER"

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Are you wasting time trying to market to everyone?

If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz). 
 

Here are a couple of tips to get you started:

  • Look over your list of current and past customers. Choose one (or two) of your favorites . You are looking for the people who immediately saw value in what you have to offer and who were willing (and able) to pay for it.
  • Then make a list of everything you know about that person; even her personal likes and dislikes. (The formula I use with my Blog School students has 30 different characteristics!) 


Then…dedicate your marketing efforts, time and money into attracting that person. You’ll see…she’ll start to find you and you’ll start to find her (or him!). Like magic.

 
Are you ready to identify and zero-in on your ideal customer and get some of this magic? Download my free checklist…it’s a great start to the process:
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Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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