Are you wasting time trying to market to everyone?
Here are a couple of tips to get you started:
- Look over your list of current and past customers. Choose one (or two) of your favorites . You are looking for the people who immediately saw value in what you have to offer and who were willing (and able) to pay for it.
- Then make a list of everything you know about that person; even her personal likes and dislikes. (The formula I use with my Blog School students has 30 different characteristics!)
Then…dedicate your marketing efforts, time and money into attracting that person. You’ll see…she’ll start to find you and you’ll start to find her (or him!). Like magic.