The Hidden Gold In Your Client Testimonials & Customer Reviews

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The Gold Hidden In Your CustomerTestimonials, betsy kent, be visible, ideal client

Here’s a great tip that I just have to share with you:

One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design!

Sounds like a tall order, right?

But guess what? You can really pump up the power of your website simply by updating the content on your homepage.

There’s content gold hiding…in your client testimonials and customer reviews!

Try this:

Go to each platform that contains client testimonials or customer reviews about you and/or your business. Find the reviews on your own website, your Facebook page, LinkedIn, Yelp, Google, or specific industry sites where your clients review your work. My client’s (Houzz profile has tons of testimonials). Copy and paste all the testimonials into one document. Read through them and highlight your ideal customers’ descriptions about you and then dump them all into a list of what I call “Power Words”. (When I work privately with clients we create Power Words “bibles” to use in their marketing.)

Here’s what we found buried in Sharon’s testimonials:

  • Comfortable
  • Luxurious
  • Elegant
  • Wow Factor
  • Impressive
  • Reimagined
  • Clever Ideas
  • Consummate Design Pro
  • Ingenious Function
  • Great Execution
  • Outstanding
  • High Level
  • Detail
  • Gorgeous Form
  • Professionalism
  • Courtesy
  • Prompt Communication
  • Trust
  • Respect
  • High Quality
  • Best Of Everything
  • Absolute
  • Transformed
  • Space With Style
  • Right Touches Of Whimsy
  • Considerate (Of Pets)
  • Accurate Costs
  • Finished On Time
  • The Design Totally Matched What Was In My Head
  • Nailed It
  • Better Than What We Hoped
  • Fabulous Job
  • Perfect
  • Unbelievable
  • On Time
  • On Budget
  • Good Listener
  • Guides With Her Experience
  • Thrilled
  • Magnificent Design Ideas
  • Exceptional
  • Talented
  • Consistently Fresh
  • Wonderful To Work With
  • Delight To Work With
  • Fabulous Eye For Detail And Design
  • She Is A Treasure
  • Wonderful Taste
  • True Joy To Work With
  • Confident
  • Skilled
  • Breathtaking
  • Elegance, Function, Technology, Appreciation For Environment
  • Consummate Professional
  • Spectacular Outcome
  • Amazing
  • Masterful Elegance
  • Simplicity And Function
  • Withstood Test Of Time
  • Looks Better With Age
  • Delightful Air Of Openness
  • Excellent Eye For Space, Lighting, Color
  • Inviting
  • Boundless Insight

Sharon was blown away when she realized so much powerful content was sitting there just waiting to be uncovered. I don’t think we could have come up with better descriptions of what it’s like to hire her than what her own clients had already written. We repurposed the phrases and words and used many of them to replace the boring, market-y content that was previously on her website’s homepage. Today she’s getting great results – more inquiries from ideal clients and fewer from less-than-ideal clients!

Is your home page boring and market-y? (I made up that word.) Dig for gold in your client testimonials and customer reviews. You’ll be able to update your website without having to hire a website designer – a lot cheaper and less painful!

Want my help to find your ideal customer? Let’s chat! Schedule an appointment with me below:

Betsy Kent

Betsy Kent

I've guided hundreds of clients through my signature process and formula and as a result, they’ve generated millions of dollars in new business revenue with more ease and confidence than ever before. THE CHANGE IS MILLIONS.

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  1. Nadine Nicholson on February 21, 2017 at 12:23 pm

    Betsy, this is an amazing idea. I had my assistant go through all of my client testimonials and LinkedIn recommendations and she came up with a huge list of buried treasure. There are some fantastic words we’ll be able to use in my future content. Thank you for this information, pure gold!

    • Betsy on February 21, 2017 at 1:51 pm

      Nadine, So glad you found it helpful! Betsy

  2. Sheri Rose on January 30, 2018 at 2:26 pm

    Hey Betsy,

    I just finished my website home page redo—and I based it on what my clients tell me they want from an editor. You Rock, dear lady! Hugs.

  3. Naveen Sharma on February 9, 2018 at 12:16 am

    Hi Betsy,

    It is true that when we want our website to perform better or different, we think of a re-design. It doesn’t strike us that we can achieve the change or improvement we want by modifying the content.

    Also, it doesn’t strike us that when we want to use words that will appeal to our ideal client, the best place where we can get those words or ‘power words’ is client testimonials and reviews.

    Your article brings to light these two things and is very useful and easy to apply. Very glad to have read this post.


    • Betsy Kent on May 6, 2018 at 1:53 pm

      Thank you for reading, Naveen.

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