The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers.
I’ve experimented with a number of options and I’m convinced (for the time being at least) that the best way to post blogs on Facebook is to post your ENTIRE blog. All at once. So, if you’re using the blurb+link tactic, now’s the time to switch because it’s really important for you to be hyper-focused on your audience’s mobile experience. And here’s why:
- The mobile user has a very short attention span. When you deliver your entire blog post, you tap into the need for instant gratification.
- On mobile devices a link to your blog or website will open in Facebook’s platform, not through a browser. Therefore, your site receives no SEO value from those clicks.
- People simply don’t want to leave Facebook, and that’s especially true on mobile.
How to make your blog post more mobile-Facebook-friendly:
- Copy and paste an entire blog post into the Facebook update area.Pro-Tip: Schedule the post for the future then open the preview on your phone to review it.
- Next, open Facebook on your phone, go to your post, and imagine yourself as your ideal customer as you read it. Sometimes you will need to make some minor edits to so that your post is easy to read, and easy to read fast. Edit again if needed.Pro-Tip: Reading on a phone is different than reading on a desktop screen. Make important headers uppercase to keep your reader flowing through the post. Bold type is not (yet) available on Facebook.
- Finally, pay special attention to your image. Sometimes the image you chose for your blog doesn’t look great on Facebook (especially on a phone). It’s perfectly OK to use a different image that works better for Facebook and keep the original image on your website.
Because business isn’t done on Facebook…it’s important to invite people to visit your headquarters (your
website). This is where a strong call-to-action comes into play. Here are the three I use:
- A Freebie: Create a free worksheet, checklist, or other helpful tool that has been designed to add tremendous value to the post itself. Think carefully about what your ideal customer needs right at that moment or what desire for more info your post may stimulate. Create a link that appears in the center of the post, and at the end of the post with this type of text: “Click Here to Download…” The key here is that your freebie can only be accessed through your website – it is not available on Facebook.
- How-To’s: If your post is a “how-to” then create text and a link inviting the user to see how-to illustrations, images or a video. This part of the post is also only available on your website.
- Read More: Invite the reader to experience more of your content with a link to another blog about the same or similar topic. If you write successful blog posts about the same subject in parts, this call-to-action works very well.
Final Pro-Tip: Use only one call-to-action per Facebook/blog post. Studies show that when people are faced with more than one call-to-action, they usually choose none.
This may seem like extra work, but Facebook is that important. At least 80% of Internet users are members of Facebook, and 45% of them check it at least twice a day. That’s powerful! Take advantage of the power…and do it deliberately.
Do you want to know how I invite my ideal customers to be part of my Facebook audience? Let me show you! Download my freebie below: