Posts Tagged ‘your ideal customer’

Who Is Missing On Your Website

If your website doesn’t consistently deliver leads or convert sales, there’s a good chance yours is like 75% of websites out there…it’s missing a critical element that leads to success. “Who” is missing on your website. Imagine where your business would be without the internet. The internet lets your company be visible to the world…

Read More »

When Your Logo Is Awesome But Your Message Is Meh

(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…

Read More »

How To Write Better Marketing Messages

I have strong feelings about taglines. Most of them bug me. In fact, I don’t know how some get approved. In this list, there are some winners, and there are some losers: “A Body For Every Body” – Victoria’s Secret “Save Money. Live Better” – Walmart “Impossible Is Nothing” – Adidas “Eat Fresh” – Subway…

Read More »

How To Find The Ideal Customer For Your New Business

The task can be a challenge at any stage of a business, but it’s particularly challenging to find the ideal customer for a new business. New entrepreneurs struggle it this all the time. After all, how can you identify your most perfect customer when you don’t have any customers yet? In this article, I’m going…

Read More »

12 Tips That Will Supercharge Your Elevator Speech

You only have one chance to make a good first impression. In today’s networking environment we business people have a lot of opportunities to make good first impressions.  It’s all about the elevator speech. What’s an elevator speech?  I love this definition from Blayzer: “An elevator pitch is the most minimalist interpretation of the products…

Read More »

Are Your Ideal Customers In This Room?

I belong to a dynamic business organization that has hundreds of paying members. Every Wednesday, many of us attend a one-hour meeting where we share our successes, promote our businesses, and network with each other. The meeting attracts between 35 and 40 members, and always a handful of guests. At one point during the meeting,…

Read More »

Our Marketing Is A Mess

The week after Thanksgiving is traditionally very hectic. Everyone has woke to the fact that the year is almost over and there’s much to be done – like planning for the next year. If you’re taking a look at your 2019 marketing, you have some decisions to make. Should you drop Facebook? Or keep Facebook…

Read More »

Finding Your Ideal Customer: 32 Questions You Should Ask

Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…

Read More »

How To Create A Value Proposition For Your Business

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

Read More »

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close