Posts Tagged ‘your ideal customer’
The Only Thing Your Clients Want To Know About You
Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…
Read More »One Great Tip: Find Out What Your Customers Are Thinking
During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too. It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever. Today’s tip helps you do that – and it’s free… One…
Read More »One Great Tip: It’s OK To Swipe
It’s Monday morning. You’re at your desk, all ready to plan out your week. You take a look at your calendar… A bunch of client meetings and a great new potential client meeting. Yep, you have a pretty exciting week! Until…. It hits you – You’ve gotta write a blog post today. You need to…
Read More »One Great Tip: The 5-Second Website Test
Quick, count to five: 1, 2, 3, 4, 5 That’s how long it takes for someone to decide whether it’s worth it to stay on your website. Five seconds is like…the attention span of a goldfish! We all need people to stay longer than five seconds, right? But how? Here’s the tip: Answer the big…
Read More »One Great Tip: For Blog Posts Your Ideal Customers Will Love
If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…
Read More »How To Stop Your Ideal Customers Right In Their Tracks
Have you ever searched for a service you need and landed on a website that stopped you in your tracks? Did you think, “Wow, they have exactly what I’m looking for! They totally get me. It’s like they were reading my mind!”? That kind of website engagement is hard to achieve, but we all want…
Read More »How To Turn Buying Signals into Website Copy
Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are: Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…
Read More »Who Is Missing On Your Website?
When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…
Read More »When Your Logo Is Awesome But Your Message Is Meh
(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…
Read More »How To Write Better Marketing Messages
3 Tips To Write Better Marketing Messages For Your Business Creating marketing messages that will instantly connect with your ideal prospects is not an easy task. As a conversion coywriter it’s a big part of my job. Effective messaging are statements that connect emtionally with prospects and answers the question that’s swirling around in their…
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