Posts Tagged ‘your ideal customer’

12 Tips That Will Supercharge Your Elevator Speech

You only have one chance to make a good first impression. In today’s networking environment we business people have a lot of opportunities to make good first impressions.  It’s all about the elevator speech. What’s an elevator speech?  I love this definition from Blayzer: “An elevator pitch is the most minimalist interpretation of the products…

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Are Your Ideal Customers In This Room?

I belong to a dynamic business organization that has hundreds of paying members. Every Wednesday, many of us attend a one-hour meeting where we share our successes, promote our businesses, and network with each other. The meeting attracts between 35 and 40 members, and always a handful of guests. At one point during the meeting,…

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Our Marketing Is A Mess

The week after Thanksgiving is traditionally very hectic. Everyone has woke to the fact that the year is almost over and there’s much to be done – like planning for the next year. If you’re taking a look at your 2019 marketing, you have some decisions to make. Should you drop Facebook? Or keep Facebook…

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Finding Your Ideal Customer: 32 Questions You Should Ask

Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…

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How To Create A Value Proposition For Your Business

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

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