Posts Tagged ‘your ideal client’

How To Uncover Powerful Words For Marketing Copy

This may come off a bit harsh, but hear me out: Today’s Internet user has the attention-span of an untrained beagle. Better yet, an untrained beagle walking in a Fourth of July parade surrounded by loud music, confetti cannons and other untrained beagles. Listen, I wasn’t the one who put together the stats. But it’s…

Read More »

A Surefire Way To Find Your Ideal Client Or Customer

The most successful companies in the world are totally clear about who they want to attract. It’s obvious on their websites, in their marketing and advertising, even in how they talk about their companies. We’re all familiar with the large brands that do a great job of connecting with their customers every step of the way. Apple…

Read More »

How To Create A Freakin’ Awesome Elevator Speech

Ever go to a networking event? Here’s a common scenario: You’re at an event and suddenly someone comes up to you and asks, “What do you do?” And you don’t know what to say. How could that be? Your business is your passion. You put everything into it. And you don’t know how to talk…

Read More »

My Top 10 List of Overused Marketing Words (& What to Use Instead)

Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right…

Read More »

5 Things You Can Do To Eliminate Confusion on Your Website

When I first got started in the Internet marketing biz I heard someone utter a profound statement about how important it is to eliminate confusion on your website. It has been my mantra ever since: Confusion Wins Over Persuasion Every Time It means this: no matter how beautiful your website looks or how masterfully you’ve created your content, if…

Read More »

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close