Posts Tagged ‘your ideal client’
One Great Tip: It’s OK To Be Selling Right Now
Right now, your first concern is for the people you love. Love is one thing you don’t have to worry about running out of.However…All the love in the world doesn’t change the fact that your inbox is filling up with bills.Curling up on the sofa all day with Netflix is not an option for you.But,…
Read More »Finding Your Ideal Customer: 32 Questions You Should Ask
Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…
Read More »Do You Have a Narcissistic Website?
Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer. So, how’s it working out for you and your website? Not so great?…
Read More »Finding Your Ideal Customer: 32 Questions You Should Ask
Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…
Read More »The Hidden Gold In Your Client Testimonials & Customer Reviews
Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…
Read More »The Wealth Building Magic Of Knowing Your Ideal Customer [Case Study]
If you read my blogs once in a while, you know I’m obsessed with helping you with the process of knowing your ideal customers. In fact, my entire business is built around it. But I didn’t plan it. Like many other entrepreneurs, I discovered my secret sauce by accident. Actually, it is the result of…
Read More »How to Attract ANYONE With Your Marketing!
Before you sit down and finish skimming this article, I need you to follow a very simple request: On a sheet of paper (or, electronically for all my Earth-loving peeps), complete the following sentence: “My/Our ideal customer is _____________.” Now, if your sentence looks something like this: “My/Our ideal customer is anyone who _____________.” . .…
Read More »Are There Too Many Coaches Out There?
Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. She proceeded to highlight that she is now on a rigid diet—and that…
Read More »5 Tips For Brilliant Email Subject Lines
Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…
Read More »Are You Giving Away Too Much On Your Blog (For Free)?
One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg to differ. As a blogger for business, I believe it’s necessary…
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