Posts Tagged ‘website design’
4 Reasons It Takes So Long To Build A New Website
When I began working in internet marketing about ten years ago, I could help my clients get a new website whipped up in a week or two – easy peasy. Technology has advanced greatly since then, right? So it would be natural for you to assume that building a website today would be easier and faster. But…
Read More »The Hidden Gold In Your Client Testimonials & Customer Reviews
Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…
Read More »How To Uncover Powerful Words For Marketing Copy
This may come off a bit harsh, but hear me out: Today’s Internet user has the attention-span of an untrained beagle. Better yet, an untrained beagle walking in a Fourth of July parade surrounded by loud music, confetti cannons and other untrained beagles. Listen, I wasn’t the one who put together the stats. But it’s…
Read More »How To Find Out If People Are Visiting Your Website From Their Phone
I just got back from a whirlwind week in New York City. The occasion was my 14-year old niece’s first visit to the Big Apple. Having lived there for many years, I am the perfect NYC tour guide. And a perfect NYC tour guide spends a lot of time in the subway. This is cool:…
Read More »5 Things You Can Do To Eliminate Confusion on Your Website
When I first got started in the Internet marketing biz I heard someone utter a profound statement about how important it is to eliminate confusion on your website. It has been my mantra ever since: Confusion Wins Over Persuasion Every Time It means this: no matter how beautiful your website looks or how masterfully you’ve created your content, if…
Read More »5 Things You Must Know About Your Ideal Client
For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bazillion dollar budget to create focus…
Read More »How To Get Your Website To Show Up On Google – For Small Businesses
If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying decisions start with Google for consumer and business purchases. Google is our encyclopedia, how-to manual, and international Yellow Pages all wrapped into one. It’s natural that every business wants to show up on Google.…
Read More »5 Common Online Marketing Mistakes (& How To Avoid Them)
When I started my career in online marketing there weren’t a lot of people to learn from. I learned by research and testing. And you can be sure I made a ton of online marketing mistakes. I want to share some of the mistakes I made with you. And I’m going to show you specific…
Read More »The Secret Formula for Email Subject Line Length
Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…
Read More »How Social Media Can Hurt Your Business
Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…
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