Posts Tagged ‘Tuesday Tips’

Elevator Speech Tips For Entrepreneurs

  Have you ever become tongue-tied you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of the elevator speech. According to the University of California, “An elevator speech is…

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What’s the Difference Between a Tagline and a Brand Promise?

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…

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Are You Giving Away Too Much On Your Blog (For Free)?

One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg to differ. As a blogger for business, I believe it’s necessary…

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How To Uncover Powerful Words For Marketing Copy

This may come off a bit harsh, but hear me out: Today’s Internet user has the attention-span of an untrained beagle. Better yet, an untrained beagle walking in a Fourth of July parade surrounded by loud music, confetti cannons and other untrained beagles. Listen, I wasn’t the one who put together the stats. But it’s…

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This is Not a List of Tips for 2017

  Every year when January 1st rolls around the internet simply explodes: How to be healthier this year, How to be wealthier this year, You must follow this advice, Don’t ever follow this advice, How to break free of your insecurities, How to make resolutions, Don’t ever make resolutions, and, of course, How to do…

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Why First Dates & Marketing Are A Lot Alike

  Imagine you’re on a first date and you are B.O.R.E.D. The appetizer arrives and you’re already dreaming about getting home to binge-watch your favorite show. Ughh. Those dates are painful. Why are most first dates so boring?  Because on first dates most people stick to neutral topics. No one wants to say something that…

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Instant Pants

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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Can a Headshot Write a Blog Post?

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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Something Is Changing

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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