Posts Tagged ‘ideal customer’

What is a Brand Promise & Does Your Business Need One?

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…

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5 Things You Must Know About Your Ideal Client

For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies…

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How To Use Voice Typing To Write Enticing Website Content

Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say.  I always wanted to be that boss, especially a few months ago.…

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Is Online Marketing A Waste Of Time?

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

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