Posts Tagged ‘ideal client’

3 Steps To Develop A Brand Promise for Your Small Business

One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this: Develop…

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How You Can Create Winning Email Subject Lines

  In last week’s post I gave you a challenge. (In case you missed it, click here to read.) I asked you to guess which email subject line resulted in more opens from two recent email blasts we sent. Did you guess right? Here are the winners: Campaign #1 A. Why You Don’t Need A Blog…

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