Posts Tagged ‘ideal client’

How To Get Business Reviews On Google

In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…

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Why I’m Obsessed With My Ideal Customers

  If you’re a reader of my blog you may already know that I’m totally obsessed with my ideal customers and the power that comes from being totally clear about who they are, what they think, how they feel, and what they say. In fact, my entire business is built around helping other businesses get…

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What is a Brand Promise & Does Your Business Need One?

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…

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The Fun Trick That Will Get You Blogging Again

    I hope you had a great holiday season. I had a wonderful time going to all kinds of parties and events in my new town of Covington, Kentucky and nearby Cincinnati. People here love to celebrate! So, how’s business? Lots of folks I’ve been talking this week are in the midst are figuring out how…

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Lost in Space? 5 Great Tips To Make Your Blogs Findable On Google

Do you find yourself wasting valuable time writing blogs and then they just sit there on your website and do nothing for your bottom line? Well, guess what? They can be powerful marketing tools – and there’s a lot you can do to make your blogs findable on Google and get the sales process going while you’re working on other…

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Do This One Thing & You’ll Love Your Website

Do you love your website? One of the biggest issues that people come to me with is that they want to love their websites. But they don’t. Some of them even say they hate their site. It’s not always that they hate the the design. It’s not about the colors or the photos. In reality, those…

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5 Things You Must Know About Your Ideal Client

For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies…

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How To Use Voice Typing To Write Enticing Website Content

Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say.  I always wanted to be that boss, especially a few months ago.…

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Why First Dates & Marketing Are A Lot Alike

  Imagine you’re on a first date and you are B.O.R.E.D. The appetizer arrives and you’re already dreaming about getting home to binge-watch your favorite show. Ughh. Those dates are painful. Why are most first dates so boring?  Because on first dates most people stick to neutral topics. No one wants to say something that…

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