Posts Tagged ‘Facebook’
In Defense of Facebook
It didn’t come as a surprise for me to hear that the personal data of millions of Facebook users was used in an attempt to sway the presidential election of 2016. I’m surprised, however, to witness the level of uproar it’s causing and the amount of vitriol being hurled at Facebook as a result. Apparently,…
Read More »7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)
2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…
Read More »3 Ways To Handle Social Media Marketing During A Disaster
In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…
Read More »The Pros and Cons of Facebook Lead Ads
I’ve been a big fan of Facebook for a very long time. Heck, I even bought stock in the company! But lately I’ve been advising my small business clients to use Facebook only when they have something to promote and some ad dollars to back it up. Facebook’s unsurpassed targeting capabilities make it an awesome place to…
Read More »The 2 Ways To Boost A Facebook Post
Last week I attended a Facebook marketing webinar presented by Mari Smith. Mari is a super popular speaker on the social media circuit and a huge advocate of Facebook marketing for small businesses. In fact, this year Facebook hired Mari to be their representative on a multi-city roadshow called Facebook Boost Your Business. If there’s…
Read More »How Social Media Can Hurt Your Business
Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…
Read More »Facebook Ads – What’s Working Now?
Facebook is putting a lot of effort into trying to entice small and medium sized businesses to use the advertising platform. It’s a slow and tedious climb for a number of reasons, but two issues stand out. Facebook itself is doing a poor job of helping customers with ad creation (if you’ve been trying run ads or…
Read More »Facebook Tip: How To Unannoyingly Post Business Content On Your Personal Profile
If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business?…
Read More »The Best Way To Post Blogs On Facebook
The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers. I’ve experimented with a number of options and I’m convinced (for the time being at…
Read More »My $1.00 Facebook Post Boost & The Surprising Results
I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages: These days,…
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