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Posts Tagged ‘Facebook’

In Defense of Facebook

It didn’t come as a surprise for me to hear that the personal data of millions of Facebook users was used in an attempt to sway the presidential election of 2016. I’m surprised, however, to witness the level of uproar it’s causing and the amount of vitriol being hurled at Facebook as a result. Apparently,…

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3 Ways To Handle Social Media Marketing During A Disaster

In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…

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The Pros and Cons of Facebook Lead Ads

I’ve been a big fan of Facebook for a very long time. Heck, I even bought stock in the company! But lately I’ve been advising my  small business clients to use Facebook only when they have something to promote and some ad dollars to back it up. Facebook’s unsurpassed targeting capabilities make it an awesome place to…

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The 2 Ways To Boost A Facebook Post

Last week I attended a Facebook marketing webinar presented by Mari Smith. Mari is a super popular speaker on the social media circuit and a huge advocate of Facebook marketing for small businesses. In fact, this year Facebook hired Mari to be their representative on a multi-city roadshow called Facebook Boost Your Business. If there’s…

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How Social Media Can Hurt Your Business

  Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…

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Facebook Ads – What’s Working Now?

Facebook is putting a lot of effort into trying to entice small and medium sized businesses to use the advertising platform. It’s a slow and tedious climb for a number of reasons, but two issues stand out. Facebook itself is doing a poor job of helping customers with ad creation (if you’ve been trying run ads or…

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The Best Way To Post Blogs On Facebook

The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers. I’ve experimented with a number of options and I’m convinced (for the time being at…

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My $1.00 Facebook Post Boost & The Surprising Results

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days,…

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