Posts Tagged ‘Content Marketing’

The Secret Formula for Email Subject Line Length

Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…

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How Social Media Can Hurt Your Business

  Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…

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A Surprisingly Simple Way To Use LinkedIn For Marketing

It’s a super powerful platform for B2B companies yet most businesses are only scratching the surface of how to use LinkedIn for marketing. But hey, we’re busy! So here’s a way you can easily take advantage of LinkedIn’s enormous reach without spending a lot of time or energy: re-post your blogs on LinkedIn’s article publishing platform.…

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The 5 Best Content Marketing Tips of September 2015

Hey all you fledgling (and experienced) content marketers out there! I’m talking to you – if you fit into any of these categories: you have a website, you use social media marketing, you write a blog, or send emails to promote your business. So…that’s pretty much everyone who landed on this blog post.   At the beginning…

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Are You In Digital Denial?

  You’ve worked hard to build your business and you love what you do. Every day is a new opportunity to meet new customers and transform their lives. You’ve spent a lot of time getting to this point, and you’re very proud of what you’ve accomplished. Then one day you do a Google search for…

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The Difference Between a Blog and a Newsletter

…and do you need both? If you’ve been publishing a newsletter every month for years, you’re probably wondering if you also need a blog. If you’ve been blogging, you may have asked yourself if you should also be sending out a newsletter. What’s the difference between a blog and a newsletter, anyway? When you look…

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