Posts Tagged ‘Content Marketing’
3 (Proven) Tips That Get Website Visitors To Stay
Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…
Read More »Has Someone Stolen Your Website Content? Find Out:
Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. In this post, I tell you why copied content hurts you, show…
Read More »Put Your Networking On Steroids
What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…
Read More »3 Of My Favorite Marketing Blogs
I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…
Read More »How To Get Business Reviews On Google
In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…
Read More »The Hidden Gold In Your Client Testimonials & Customer Reviews
Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…
Read More »What’s the Difference Between a Tagline and a Brand Promise?
The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…
Read More »My Top 10 List of Overused Marketing Words (& What to Use Instead)
Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right…
Read More »How To Get Your Website To Show Up On Google – For Small Businesses
If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying decisions start with Google for consumer and business purchases. Google is our encyclopedia, how-to manual, and international Yellow Pages all wrapped into one. It’s natural that every business wants to show up on Google.…
Read More »The Difference Between Categories & Tags in WordPress Blogs
A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…
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