Posts Tagged ‘Blogging’
3 Secrets About Your Ideal Customer You Probably Don’t Know
How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…
Read More »Can a Headshot Write a Blog Post?
[This is a guest post by Alyssa Peek of Peek Photography.] By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend, Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…
Read More »Why You Don’t Need A Blog Calendar
I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t. The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…
Read More »The Difference Between a LinkedIn Update and a LinkedIn Post
Note: This post was revised to reflect the new changes on LinkedIn. Click here for the updated version. The other day one of my long-time clients asked me to explain the difference between an update and a post on LinkedIn. I was so glad she did because I was confused for a while and I thought you…
Read More »3 Reasons Why Blogging is Smart for Business
When you hear the word blogging, what’s your first reaction? Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…
Read More »3 Ways To Email Blog Posts For Engagement & Visibility
Here’s a question that comes up a lot in Blog School: What works best when emailing blog posts to your list? Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution? Here are three ways to…
Read More »Tip: Are You Wasting Time? Start Marketing to the Right Audience Now
Are you wasting time trying to market to everyone? If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz). Here are a couple of tips to get you started: Look over your list of current and past customers. Choose one (or two) of…
Read More »7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)
2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…
Read More »How To Make Business Blogging Easier: Procrastinate More
Procrastination is bad, right? Our parents and teachers drum that into our heads. In fact, when you enter the word “procrastination” into Google you have access to all kinds of advice about how to stop your procrastinating. Here are just a few: The Procrastination Doom Loop—and How to Break It Understanding and Overcoming Procrastination Procrastination: Why You Do It,…
Read More »Something Is Changing
The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…
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