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Posts Tagged ‘Blogging’

One Great Tip: It’s OK To Swipe

It’s Monday morning (during normal times). You’re at your desk all ready to plan out your week. You take a look at your calendar… A bunch of client meetings and a great new potential client meeting. Yep, you have a pretty exciting week! Until…. It hits you – You’ve gotta write a blog post today.…

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One Great Tip: The 5-Second Website Test

Quick, count to five: 1, 2, 3, 4, 5 That’s how long it takes for someone to decide whether it’s worth it to stay on your website. Five seconds is like…the attention span of a goldfish! We all need people to stay longer than five seconds, right? But how? Here’s the tip: Answer the big…

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3 Of My Favorite Marketing Blogs

I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…

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What’s the Difference Between a Tagline and a Brand Promise?

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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Are You Giving Away Too Much On Your Blog (For Free)?

One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg to differ. As a blogger for business, I believe it’s necessary…

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The Fun Trick That Will Get You Blogging Again

    I hope you had a great holiday season. I had a wonderful time going to all kinds of parties and events in my new town of Covington, Kentucky and nearby Cincinnati. People here love to celebrate! So, how’s business? Lots of folks I’ve been talking this week are in the midst are figuring out how…

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Lost in Space? 5 Great Tips To Make Your Blogs Findable On Google

Do you find yourself wasting valuable time writing blogs and then they just sit there on your website and do nothing for your bottom line? Well, guess what? They can be powerful marketing tools – and there’s a lot you can do to make your blogs findable on Google and get the sales process going while you’re working on other…

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How To Use Voice Typing To Write Enticing Website Content

Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say.  I always wanted to be that boss, especially a few months ago.…

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