Here’s a great tip to get more mileage out of your marketing: recycle your blog posts!
If you’re like most business owners you only have time to create about one blog post a month. But that doesn’t mean that you only have one piece of content to share during the month. The smart way to blog for marketing is to create blogs that “have legs”. Ones that can be used over and over again on social media, in your email marketing, and more.
Here’s How To Recycle Your Blog Posts & Get More Marketing With Less Effort
1. Write Evergreen Content.
Evergreen means always fresh. Focus on blog topics that are inherent to what you do. There are aspects of your business that are foundational. For me it’s all the ways to identify and focus on your ideal client. The concepts and tools I use and teach will never be out of date.
Brainstorm all the ways you can be helpful and useful in your content to lure your ideal clients, but that will also always be resonant. If something is in the news (i.e. for me when there’s a big change in Facebook marketing) of course you should write about it. But stick with this 80/20 rule: 80% Evergreen content and 20% Time Sensitive content, and you’ll be golden.
2. Resurrect Your Older Blogs
Your email list and your social media community is always growing and that means a lot of your newer connections have never received or read many of your blogs when they were originally published. Take advantage of this and share older content again.
For email, segment your list and re-send your older blogs to people who:
- Joined your list after you first emailed them.
- Never opened your blog the first time around. (Just because they didn’t open it doesn’t mean they weren’t interested. They may not have had time to stop and read it.)
For social media you can re-post older blogs any time. Facebook is a great platform to recycle your blog posts. You can slice and dice your existing community and decide who to re-share your content with. You can also create an ad campaign using your blog post to attract ideal clients to your Facebook page and your website.
3. Write An Updated Version
If you’ve been writing marketing blogs for a while, go back into your archives and I bet you’ll find some gold there. If you wrote a piece that was time-sensitive, go ahead and create an updated version. For example, I updated two of my most popular blogs: Use These Magic Words For Irresistible Blog Headlines and How To Choose A Social Media Site at least once each since they were originally published.
One of the biggest AHA! Moments during Blog School is when the attendees realize that when they look back at the blogs they previously published, they are a well of new topic ideas. In fact, I don’t think I’ve ever created a blog post that didn’t spawn a bunch of new ideas. As I write this, I’m realizing I could even write a blog just on how to write an updated version of an old blog! (I think I will!)
Can you see how what was so daunting before (coming up with great ideas) is actually super easy using these methods?
So, if the idea of blogging makes you say “Urghh”, just stop it! Save yourself time and effort – recycle your blog posts and get more out of your work. Blogging is an incredibly effective marketing tool and it’s not that hard to manage once you know the formula. Guess what? Blogs attract, engage and influence your ideal customers. You want that, right?
Thanks for reading,