Here’s a great tip to get more mileage out of your marketing: recycle your blog posts!
If you’re like most business owners you likely only have time to write about one blog post a month. But this doesn’t mean that you can only share one blog each the month. A really cool solution to keeping your readers engaged even when you don’t have time (or the energy) to write a new blog is to recycle your blog posts.
3 Ways To Recycle Your Blog Posts To Keep Your Readers Engaged (With Little Effort)
1. Write Evergreen Content.
Evergreen means always fresh. Focus on blog topics that are inherent to what you do. There are aspects of your business that are foundational. For me it’s all the ways to identify and focus on your ideal client. The concepts and tools I use and teach will never be out of date.
Brainstorm all the ways you can be helpful and useful in your content to lure your ideal clients, but that will also always be resonant. If something is in the news (i.e. for me when there’s a big change in Facebook marketing) of course you should write about it. But stick with this 80/20 rule: 80% Evergreen content and 20% Time Sensitive content, and you’ll be golden.
2. Resurrect Your Older Blogs
Your email list is always growing and that means that many of your newer subscribers have never seen some of your best blog posts. Go ahead and send them some of your older content. Here’s how:
- Send an older blog to people who subscribed to your list after the blog was originally published.
- Send an older blog to people who didn’t opened it the first time around. Just because they didn’t open it doesn’t mean they weren’t interested – they may not have had time to stop and read it. I’ll bet a lot of them will think, “I’m so glad she sent this again…I really wanted to read it!”
You can re-post older blogs on social media, too, all year long. We do this every day for many of our clients.
3. Create An Updated Version
If you’ve been publishing blogs for a while go into your archives and search for hidden gold. If you published a time-sensitive piece, touch it up so it’s more current. For example, I’ve updated this one a number of times: Use These Magic Words For Irresistible Blog Headlines
So, if you’re struggling to come up with a fresh and exciting new blog post and you don’t know what the heck to do, just stop it! Save yourself time and effort – recycle your blog posts. Remember, great blog posts will attract, engage and influence your ideal customers. Boom!
Thanks for reading,