What are cookies?
Cookies are the confusingly adorably named tiny text files that can be placed on your computer or mobile device that uniquely (but anonymously) identify your browser or device. They are unable to search your computer in any way, cannot introduce viruses to your computer and contain no personal identifying information about you (basically they are nothing to be afraid of).
What are cookies used for?
Cookies are used by sites or services when they wants to know if your computer or device has visited that site or service before. These cookies on your computer or device can then be used to help remember your preferences (such as language), help you navigate between pages efficiently, and generally improve your browsing experience.
Cookies can also be used for online advertising – by aggregating the very basic information cookies gather, informed guesses can be made about your demographic and ads targeted to you thusly. Or more simply – if you go to a site about watches, it may drop a cookie on your computer, so the next sites you go to will then contain ads about watches.
How long will cookies stay on my device?
The amount of time a cookie stays on your device is variable: the majority of cookies expire after the end of your browsing session– others persist for longer. In online advertising you can generally expect most advertising cookies to last about one month at most (although again it varies).
How to control and delete cookies
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
There is also type of cookie called a “Flash Cookie” which is not covered by the above – to delete these go here:http://www.adobe.com/support/documentation/en/flashplayer/help/settings_manager07.html
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