One Great Tip: Find Out What Your Customers Are Thinking

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During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too.

It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever.

Today’s tip helps you do that – and it’s free…

One Great Tip: How To Find Out What Your Customers Are Thinking

Do you remember…

Dining out in restaurants?

Going to the grocery store with your ENTIRE face exposed?
Using more than one square of toilet paper at a time?

In business, you were full-steam ahead…

Dialed-in to what your ideal clients wanted and needed to hear in your marketing to spark their curiosity.

People opened your emails, read your blogs, clicked your links, and watched your vids…

It was working.

(Yeah, your marketing could have been converting even better – but you were doin’ purty darn well.)

Then…POOF…everything changed.
But YOU are not about to stop marketing your business…
Yet how can you be sure you’re sending out the right stuff?

How do you know if you’re in alignment with your marketing? How do you know what your customers are thinking and feeling right now? 
According to many studies, the most effective marketing mirrors back to people what’s going on in their heads.

Which begs the question…

How the heck do you find out EXACTLY what’s going on in their heads?

Here’s one way – and it’s free! – Typeform
Typeform is an insanely simple tool that lets you ask your audience a few simple questions to uncover what they’re thinking and feeling at the moment when they need you most.

Here’s how I use it:

I have a lead magnet on my website called 5 Things You Must Know About Your Ideal Customer
When someone downloads the lead magnet a page opens with this copy:
Before you leave, please tell me this:
  • What was going on in your life that made you download this workbook today?
  • What’s the #1 business, marketing, or growth challenge you’re facing today?
  • What’s the biggest obstacle getting in your way to solve it?
People feel good about answering the questions because they have the choice not to.

And, the answers give me great insight into what my customers are thinking the MOMENT they’re seeking answers and help.

At least 50% of the copy on a successful sales page I wrote recently was copied directly from answers to that survey.

So, if you’re not sure that your marketing is in alignment with what your clients are thinking and feeling right now, why not give Typeform a try?

Credit where credit is due: I found out about Typeform through copywriting guru Joanna Wiebe at Copyhackers.

Did I mention Typeform’s basic plan is free? Oh yeah, I did. 🙂
Betsy Kent

Betsy Kent

I've guided hundreds of clients through my signature process and formula and as a result, they’ve generated millions of dollars in new business revenue with more ease and confidence than ever before. THE CHANGE IS MILLIONS.

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