Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer.
So, how’s it working out for you and your website? Not so great? You’re not alone.
The average business website does a good job of telling visitors what the business does, but a crappy job of telling visitors what the business will do for them. That’s what I call a narcissistic website.
A narcissistic website doesn’t answer that question in 1/20th of a second – which is the attention span of the average internet user.
In a quest to clearly articulate their services, most businesses take their customer out of the equation and instead focus on themselves.
You may be thinking, “But my website must inform people what I do – so they can decide if it’s right for them.”
But I say, “Why force them to decide?”
What if your website spoke directly to your ideal prospects…in their own words? What if it sparked an immediate emotional connection that made them think, “This company totally gets me!” ?
Wouldn’t that eliminate them having to decide if your business is right for them?
Here are three home pages that do a great job of sparking a strong emotional connection with their ideal prospects:
Notice how the opening content (I call it a brand promise) is about the customer and not about the business?
When you make this kind of strong emotional connection you get more inquiries from your perfect-fit ideal customer and more follow-ups from people who’ve been referred to you.
It is possible for you to craft website content that makes this kind of connection with your idealcustomer. How?
Take some time to analyze and nail-down who that person really is!
Want my help to find your ideal customer? Let’s chat! Schedule an appointment with me below:
Thanks for reading!