Lately I have been speaking to groups of entrepreneurs about Social Media. Once I finish explaining the benefits of using LinkedIn, Facebook, Twitter, and Blogging, I take questions. In every case, my audiences’ biggest concern is that Social Media will become a huge “time drain” for them. And, I can totally understand their worry.
However, an article published today in MediaPost, states “81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing.”
So, if you devote as little as 6 hours a week to Social Media, your business will benefit. If I were to limit myself to 6 hours a week, I think I would do it this way:
- Blog for 2 hours: write one blog post per week and make sure your blog is set-up so that your posts are will appear on LinkedIn and Facebook.
- Twitter for 2 hours: choose the people who interest you the most, and see what they are talking about (I get cell updates from the people I want to learn from the most, and there are only about ten of those). Read what they are talking about only when it relates to your business. If there is an article or blog that they particularly like, bookmark it to go back to later, read on your handheld, or print it out to read when you can (it’s OK to skim).
- Explore for 1 1/2 hours: give yourself some time to just float around, discover new sites, find new people to follow, etc.
- Update for 1/2 hour: check your profiles to make sure they are up to date.
6 hours is hardly a “time drain” and can have an impact on your business.
Need help getting started? Be Visible Associates now offers “Instant Social Media Packages” where we set up all your profiles, integrate them, and train you on how to use them.