If you pay attention (or even if you are not paying attention) images of soup kitchens and men in suits and top coats selling pencils on the sidewalk dance around in your head (instead of sugar plums this year). And, as a business person, you may be tempted to hold your breath and hyperventilate your way into 2009.
However, my clients and colleagues seem to be really positive about their businesses in spite of all the doom and gloom. I would like to think it’s because Web marketing is such a cost effective way to advertise and that’s what we talk about. Flexibility and “trackibility” allow us to breathe and know that we can make changes and adjustments in our advertising programs to weather the ups and downs of the market.
So, don’t hold your breath…keep on top of your web marketing and always remember that you can react to whatever is going on out there. Just Breathe.