Insights from The Gravity Summit in NYC
I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here to stay.
What is important is that Twitter represents the most significant shift in the way we communicate since the telephone was introduced. Twitter is short, real-time messaging and is changing the way we will get and share information in the future.
Twitter isn’t for just geeks; it’s being used by businesses to market, by fire departments to get to emergencies faster, and by charities to reach donors. Twitter is a breaking news channel. It’s the Yellow Pages on steroids. It’s a social networking site. It’s a research tool. In fact, it’s so content-rich that Google and Bing are now including Tweets in their search results. But, if Twitter disappeared tomorrow, not much would change.
There are hundreds of other platforms (some just as good, some even better) that are ready to replace Twitter in the blink of an eye.
So if you have been standing on the sidelines hoping Twitter will just “go away” it’s time to dip your toe in. Twitter may not be around forever, but this new form of communication will. Get started!