Betsy Kent

Imagine how you would feel if
prospects came to you
already excited & ready to buy.

 You don't need to reach everyone - you you need your ideal clients. One of the hardest things for businesses to do is to get totally clear about who their ideal clients really are. I'm an expert at guiding you through the process of identifying your ideal client and aligning your website, your marketing and your networking so you will connect to that exact persona.

It may seem crazy to build a business around the persona of just one type of person - but in fact it's the magic key to a profitable and sustainable business.

Working with me is a great choice if:

  • You are launching a new business and want to jump out of the gate with the wind at your back.
  • You are a seasoned entrepreneur tired of flip-flopping about your ideal client (and staring at a blank page when you're supposed to be writing marketing).
  • You need a website but you don't know what to say on it.

Getting Totally Clear
About Your Ideal Client
Is The Key To
Building A Profitable
and Sustainable Business


Gaining an intimate understanding your ideal client - her motivations, her loves, her hates, her needs, how she lives, and what she wants more than anything else in the entire world - the first step in connecting with her.


When asked to describe their ideal client, most people hesitate or just ramble on for ten minutes. Here's why:

  1. We are too emotionally invested in the conversation; we try
    to adjust our answer to what we think our listener wants to hear.
  2. We depend on instinct rather than facts - we've never
    identified our ideal client using real data.
  3. We are scared we're going to miss opportunities
    if we take a stand for one specific type of client.

You're already great at what you do. Imagine if your website had been engineered to attract and delight the people who immediately see value in what you offer and who are able and willing to pay you for it.

I love working with motivated
business owners and entrepreneurs 

My Ideal Client Identification Formula, the culmination of 12 years as a digital marketer, forms the foundation of my work with clients. You'll identify 36 essential characteristics that define your ideal client and from there, create your unique Ideal Client Prototype. Then, you'll use your ideal client prototype to:

  • Craft brilliant text for your website that informs your ideal client (in a split second) why your business is her or his perfect choice.
  • Develop a vivid elevator speech that feels comfortably authentic every time and is irresistible to the people you want to attract.
  • Align your website content, write blogs, craft emails and marketing messages to be laser-focused on your ideal client.
  • Relax into it and watch your client base materialize. You'll get your fees and change the world (if that's what you have in mind).

There are hundreds, if not thousands, of your ideal clients out there who need your help. But,

They aren't really interested in what you do -
they're interested in what you can do for them.

Get totally clear about your ideal clients and you'll discover
that it's simple to clearly articulate why he or she should
do business with you. They'll think, "OMG this company gets me!"


Most business websites tell you all about what the business does - but not who they do it for. Website visitors are left to try to figure it out by themselves (usually they leave). In my work with you, you'll discover how  minor changes to your website text can be the difference between "Oh, this is a nice looking website" and "Oh, this is for me!" (Which do you want?)

One-On-One Training:

1. First we will drill-down to your perfect-fit client using The Ideal Client Identification formula.

2. Next, we'll create a precise and detailed ideal client prototype including a narrative and photos (my secret sauce).

3. Then we'll develop your Power Words & Phrases list, which is the key to making an emotional connection with your ideal clients on your website, in your marketing and when you're networking. I have developed a fascinating process that teaches you to create "conversational copy" instead of boring, old marketing-speak.

             4. Using your Power Words, we'll craft your new elevator speech, which  transforms                         conversations into clients. (You never know when you're going to meet an ideal client.

5. Then you'll create your company's unique brand promise. It's a statement that says "I get you. Come on in!"

6. Finally, you'll rewrite your website content so it is in total alignment with your ideal clients' wants, needs and dreams.


It's easy to be distracted by the latest “foolproof” marketing training, or a guru who promises that if you just follow her formula, you’ll become a multi-millionaire, too.

This Works Faster & Better !

BetsyI'm Betsy Kent and I've been an internet marketer since 2008. I work with new entrepreneurs and seasoned business owners who want to laser-focus on attracting tons of their perfect-fit clients - but just can't harness the right words.

I have written website copy, blogs and emails for hundreds of businesses, and here's what I've discovered: it's only when you know exactly who you want to attract; when you have identified that person in minute detail; and when you are clear and deliberate in your marketing; will your ideal clients SHOW UP!

That's why I have implemented a coaching program that includes the Ideal Client Identification Formula & Prototype model I created to use for my own business and for my marketing clients.

Here is some of what I teach:

  • How to create a compellingly powerful brand promise for your website that perfectly connects what your ideal client is thinking.
  • How to use your Ideal Client Prototype to craft content that attracts your perfect-fit clients.
  • How to use free tools on the web to find out what your ideal clients actually for and how they search (the exact words) so your website will be findable.
  • How to read your website analytics so you know exactly what’s working (and what’s not).

This is not a group's personal one-on-one coaching from three months to a full year. You have my full attention.

I'm a pro at working with businesses regardless of whether you're in my neighborhood or on the other side of the planet. If you love high-touch, personal coaching and need results fast, I'm the gal for you!


Who this is for:

  • You just left the corporate world to venture out on your own as an entrepreneur and you want to leap out of the gate on the right track.
  • You're a seasoned business owner who is ready to take the next step in your growth and you want to see fast results from your networking and marketing.
  • You've watched free webinars or taken online courses but things just aren't falling into place. You know something fundamental is missing.
  • You want to learn on your own, with a group, and get the personal attention you need, when you need it.

Who this is not for:

  • You want to attract as many different types of clients as possible.
  • You want someone to take over all your marketing for you.
  • You would have to beg, borrow or steal to find the money to invest in coaching.

What’s the return on your investment?

  • You will easily attract your most high value clients.
  • Your sales conversations be fruitful because prospects will already be excited and ready to buy.
  • Your website and marketing is transformed into a lead generating tools while you go about the business of running your business.

"Betsy, you are a trailblazer. I now have the critical keys to market directly to my most ideal of ideal clients, and then tie it all together in my online and offline marketing so I'm always speaking from the same side of my mouth. The return on investment from your course is unshakable."

- Nadine Nicholson, Me Jane, Calgary, Alberta

Here are the details:

  • 3 months of private coaching during which you and I will meet twice per month. You'll walk away with your ideal client prototype, your Power Words list (your marketing "bible"), your new, totally awesome elevator speech, your website brand promise, and new sparkling content for your Home page and content for your About page (and if you need help writing more website pages, you can extend this).
  • Seven months of lightweight coaching where we'll meet every month to review anything you're working on (blogs, website pages, emails, social media, etc.) to make sure it's all in alignment with your ideal client.
  • Ideal client identification review to make sure your ideal client prototype still fits. If you need tweaks, we'll make them together.

Questions? Here are some answers:


When can I get started?

I can work with only a few private clients at a time. When we talk, we'll see what timing will work for both of us.

What if I'm not sure this is right for me.

LOL. If you're not my ideal client, we'll figure that out when we talk.

I’m just getting my business started, is working with you now too early for me?

Believe me, if I had this training when I first got started in business, I may be retired by now!

How much does the coaching cost?

A year of coaching with me costs significantly less than most private business coaching programs and is worth every penny because it starts working right away.

What if I just want to talk about my ideal client but don't want to buy?

Just click on the link below to set up a complimentary 30-minute call with me. If you're not my ideal client or if it's not the right time for you...we'll figure that out together.

This is all about growing your business faster, easier and making it more fun. You’ll easily be able to apply your new knowledge to your own unique business.



Press the button and together we'll figure out if
Get Totally Clear About Your Ideal Client is right for you.

attract your ideal client, betsy kent

Liz Glasgow

"Betsy, you are a trailblazer. I now have the critical keys to market directly to my most ideal of ideal clients, and then tie it all together in my online and offline marketing so I'm always speaking from the same side of my mouth. The return on investment from your course is unshakable."

- Nadine Nicholson, Me Jane, Calgary, Alberta

Liz Glasgow

After last week's session, I sat down and thought about a bunch more blog post topics, based on what our ideal clients were talking about. I posted the first one yesterday...and once again, your influence was GOLDEN...425+ readers, reading 100% of the just the first 24 hours!
- Jennifer Cox, National Network Of Embroidery Professionals, Kent, Oh.

Jennifer Cox
attract your ideal client, betsy kent

Liz Glasgow

This course is perhaps the single best thing we've ever done for our business and ourselves!

- Alan & Julie Ross, Alan Ross Photography, Santa Fe, NM

Liz Glasgow

Even though I had done a lot of "ideal client" work, I found myself still struggling to come up with the right words and I couldn't understand why. It wasn't until I took Betsy's program that I figured out my problem. All of a sudden the words and ideas just flowed and I found I had a ton to say, and had lots of ideas for blogs, ads, and products. It is beyond amazing to stop struggling with my words, really develop a connection with my ideal clients, and finally make some great money!

- Sara Sherman, Single Moms Ask Sara, Columbus, Ohio

sara sherman, single moms ask sara, betsy kent, be visible
attract your ideal client, betsy kent

Debra Boulanger

Whether you are a one woman show, or leading a mature enterprise, Betsy has the strategic vision and practical know-how to help you leverage the multitude of social and interactive marketing tools to grab the attention of your audience.

- Debra Boulanger, GVP End User Programs Marketing, Gartner; founder of “The Great Do-Over”

Liz Glasgow

I am so happy that I finally defined who my ideal client is! Having the opportunity to identify who I want to target is going to be extremely instrumental moving forward as an Interior Designer and small business owner. This knowledge will be very beneficial as I re-design my website and marketing collateral.
- Alana Humphries Alana Humphries Interior Design, Calgary, Alberta

alana humphries
attract your ideal client, betsy kent

Liz Glasgow

My very first blog  post after taking this course generated more publicity than any for the past three years.

- Liz Glasgow, The White Cabinet, Greenport, NY

attract your ideal client, betsy kent

Elizabeth England

After taking the course, I implemented a schedule for blog posting that has been awesome for our growth. Any company that wants to implement a digital strategy or program would be wise to consult with Betsy ASAP!

- Elizabeth England, Marketing Director, Fusion Physical Therapy & Sports Performance