How To Stop Your Ideal Customers Right In Their Tracks

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Have you ever searched for something online and landed on a website that stops you in your tracks?

Here was your thought process: “Wow, this company has what I’m looking for! They get me. Yay! I can stop searching.”

What made you stop in your tracks?


If you’re like most small businesses, you’ve struggled with your website content. And it’s no surprise.

Over the years, I’ve reviewed dozens and dozens of website proposals where copywriting is just a line item (if it’s in there at all). That’s because most website designers want you to spend 99% of your budget on the design and build.

Because really good copywriters who know how to create copy that will stop your ideal customers right in their tracks can be expensive.

So, maybe you decided to write your own website copy, to save money. Even though you know darn well you’re not a copywriter.

Or you turn the job over to someone on your staff. Who’s also not a copywriter.

Copywriting for the web is a specialized skill that takes many years of practice to perfect. The writer needs to deeply understand your ideal customers and their thought process when they need what you offer.

And, how to stop your ideal customers right in their tracks so they don’t leave your website within eight seconds (which is the attention span of the average American today).

The impact of the right copy on the home page of your website can’t be emphasized enough.


a plus power washing, brian hegarty, be visible, betsy kent, ideal customer

Home page before


a plus power washing, brian hegarty, be visible, betsy kent, ideal customer identification

Home page after


Just by changing the home page copy, A+ increased sales revenue by 40% in just four months! The new copy stops their ideal customers in their tracks, and they say “Yes!”.

Bottom line: you should not have to supply your own copy. It’s not your job.

In fact, missing website copy is the #1 reason why website projects stall.

The good news is if you plan to launch a new website in 2020, you likely won’t need a new one ‘til at least 2025.

So, don’t settle for ho-hum copywriting. Find the extra money in your budget and demand top-notch copywriting (at least for your home page).

Check out your competitors’ website. If you see that their sites don’t stop your ideal customers right in their tracks either, that’s a golden opportunity for you. 

Free Offer – Set up a quick 30-min call with me and I’ll give you a tip about your ideal customers that you never thought of before! Schedule below:


Betsy Kent

Betsy Kent

I've guided hundreds of clients through my signature process and formula and as a result, they’ve generated millions of dollars in new business revenue with more ease and confidence than ever before. THE CHANGE IS MILLIONS.

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1 Comment

  1. Bridget Baker on February 4, 2020 at 5:36 pm

    This is fantastic, thank you!

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