How To Increase Revenue By 20% Without Working Harder

How To Increase Your Revenue By 20% Without Working Harder

increase revenue, betsy kent, be visible increase revenue by 20%

Are you familiar with the
Pareto Principle?

In business, it’s known as the 80/20 Rule:

80% of your revenue comes from 20% of your clients 

The 80/20 Rule is visible in most businesses, especially if you provide services. I’m going to show you how to easily and quickly increase your company revenue by 20% without working harder by analyzing your ideal clients.

How To Increase Your Revenue By 20% Without Working Harder

We’ll use the example of a business that has an annual revenue of $300,000. This concept is the same regardless of revenue numbers – if you’re bringing in more or less…this is still relevant:


Your business has an annual revenue of $300,000 and it comes from two different types of clients:

  1. Low-Ticket Clients 
    You have 20 low-ticket clients
    Each spends $3,000/year = $240,000 
    That’s 80% of your revenue

  2. High-Ticket Clients 
    You have 3 high-ticket clients
    Each spends $20,000/year = $60,000
    That’s 20% of your revenue

Here’s how it plays out: If you set your sights on increasing your revenue by 20%, you only have to sign-on three new clients!

Your business now looks like this:

  1. Low-Ticket Clients 
    You still have 20 of ’em
    Each spends $3,000/year = $240,000 

  2. High-Ticket Clients
    Now, you have 6 of ’em!
    Each spending $20,000/year = $120,000

Think about it…

All you had to do was sign-on three new high-ticket clients and your revenue went from $300,000 to $360,000 – in one fell swoop!

How cool is that?

“So, How Do You Do It?” 

You do it by redirecting your focus, your marketing, and your networking on ideal high-ticket prospects who have the same characteristics as your existing high-ticket clients. And become absolutely irresistible to them.

This doesn’t mean you must say “no” to low-ticket clients. But, if you have a low-ticket product or online course that requires minimal energy for you to sell, that’s what’s for them.

Three Measly New Clients Can Increase Your Revenue By 20%


You’ll get better referrals…


You’ll have more money in your pocket…


You’ll stop wasting time chasing the wrong prospects…


You’ll be more confident because you’re working smarter, not harder.

Here’s how to get started:

Download my free workbook: 5 Things You Must Know About Your Ideal Client and you’re on your way!



Betsy Kent

Betsy Kent

I've guided hundreds of clients through my signature process and formula and as a result, they’ve generated millions of dollars in new business revenue with more ease and confidence than ever before. THE CHANGE IS MILLIONS.

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