I spend a lot of time these days talking to local businesses about Social Media and brainstorming about how they can use Blogs, Facebook, Twitter and other channels to increase their customer base. And it can be challenging, because in many cases (in spite of the fact that they may be using one or two social channels for their personal use people have a hard time seeing the connection between online social activities and their own businesses.
I came across this article in the New York Times that I think successfully illustrates the opportunities for local business using Twitter. Take a look and let me know your thoughts!
Mom-and-Pop Operators Turn to Social Media