Google Page Rank: What is it? Is it Important?

Question: What is Google PageRank?

Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. Generally it is believed that when one web page links to another, it is actually casting a vote of confidence. That means good stuff to Google because their ultimate goal is to always deliver the most relevant, quality content to all of their users. So, when lots of sites (people, really) link to a specific web page, it shows Google that the page is popular.

In other words, if a page has a PR of 9 or 10 (10 being the highest), the page has won a popularity contest!

Is Google PageRank Important?

Well, that’s a great question. There is a lot of speculation as to whether a high PageRank benefits a website’s ranking in organic listings (SEO). However, it is ALWAYS good to have as many quality inbound links as possible directing people to your web pages.

If you have the Google toolbar installed in your browser, you can see the PageRank of each page as you browse the web. Don’t know if you have the Google toolbar, or want to install it? Let me know and I’ll be happy to help!

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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