I hope you had a great holiday season.
I had a wonderful time going to all kinds of parties and events in my new town of Covington, Kentucky and nearby Cincinnati. People here love to celebrate!
So, how’s business? Lots of folks I’ve been talking this week are in the midst are figuring out how they’re going to attract more clients. You, too?
So I gotta ask: Are you blogging? No?
Ah, but you want to. You know you get back to blogging again. But you keep getting bogged down with other stuff. And then when you finally sit down to do it you can’t think of a good topic.
Ugh. I know it well.
Everyone struggles with writer’s block sometimes. I’m no exception. That’s why I use all kinds of tricks to keep me from getting stuck.
Most entrepreneurs don’t blog because they don’t know what to blog about.[clickToTweet tweet=”Most entrepreneurs don’t blog because they don’t know what to blog about.” quote=”Most entrepreneurs don’t blog because they don’t know what to blog about.”]
Most entrepreneurs don’t blog because they don’t know what to blog about. Of course, you can do keyword research, ask your community for ideas, do a ton of Google searches, and look at your competitors’ blogs.
Sometimes I don’t have the time or patience for that.
This trick works so well to get you blogging again, I had to share it…
If you’ve already identified your ideal client, get out your ideal client narrative and read over it a couple of times. [If you haven’t yet identified your ideal client you can get tips on how to do it here.]
Next, fixate your mind on your ideal client and open a document on your computer.
Type the dialogue of a what a phone conversation with your ideal client would sound like. Word for word.
Go back and forth with the dialogue as if it were a real conversation. You can even say it out loud. (You’ll feel silly but it’s worth it).
Keep in mind that if you were actually on a call with your ideal client you’d ask her what’s going on in her life, especially where what you do is concerned.
For example, if you’re a business coach and it’s the beginning of a new year, you’re probably going to chat about goals and plans.
And she’s going to tell you what she’s struggling with.
That’s when your blog topic will show up! And it will be a topic that connects with all the ideal clients out there who need you right now. And when you start getting comments, shares and likes, you know you have a topic that you can run with.
The fake phone call trick will get you blogging again.
Another great thing about this trick…it makes your blog posts way more conversational. Your ideal clients will know you’re talking to them.
>>> Here’s another idea! Call your favorite client in real life and take notes (duh)<<<
Are you going to try it?
Disclaimer: I actually used the fake phone call trick for this post.
If you found this helpful, please share!
Give me 30 mins and I’ll give you a tip about your ideal client (or customer) that will make a difference in your business right now. Click here to schedule.