Your Ideal Customer

Elevator Speech Tips For Entrepreneurs

  Have you ever become tongue-tied you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of the elevator speech. According to the University of California, “An elevator speech is…

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What is a Brand Promise & Does Your Business Need One?

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…

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