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Website Design

One Great Tip: The Only Thing People Want To Know About You

Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…

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How To Stop Your Ideal Customers Right In Their Tracks

Have you ever searched for something online and landed on a website that stops you in your tracks? Here was your thought process: “Wow, this company has what I’m looking for! They get me. Yay! I can stop searching.” What made you stop in your tracks? Copy. If you’re like most small businesses, you’ve struggled…

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3 (Proven) Tips That Get Website Visitors To Stay

Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, this according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…

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How To Turn Buying Signals into Website Copy

Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are:   Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…

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Who Is Missing On Your Website?

When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…

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When Your Logo Is Awesome But Your Message Is Meh

(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…

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How To Write Better Marketing Messages

I have strong feelings about taglines. Most of them bug me. In fact, I don’t know how some get approved. In this list, there are some winners, and there are some losers: “A Body For Every Body” – Victoria’s Secret “Save Money. Live Better” – Walmart “Impossible Is Nothing” – Adidas “Eat Fresh” – Subway…

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Don’t Get Sued! How ADA Website Compliance Affects Your Site

(This article is about the Americans with Disabilities Act (ADA) website compliance requirements – 5-minute read.) Last week I received a frantic email from one of my colleagues who runs a successful digital marketing agency here in town. It turned out that one of her clients was hit with a lawsuit because, get this, their…

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Do You Have a Narcissistic Website?

Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer. So, how’s it working out for you and your website? Not so great?…

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4 Reasons It Takes So Long To Build A New Website

When I began working in internet marketing about ten years ago, I could help my clients get a new website whipped up in a week or two – easy peasy. Technology has advanced greatly since then, right? So it would be natural for you to assume that building a website today would be easier and faster. But…

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