The Only Thing Your Clients Want To Know About You
Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…Read More »
Which Type Of Decision-Maker Is Your Ideal Client?
If you’re in business, you already know how important it is to be totally clear about your ideal clients and customers. But one thing you may not have thought a lot about is what type of decision-makers they are. Don’t feel bad. Most businesses haven’t done a deep dive into different types of decision-makers, either.…Read More »
3 (Proven) Tips That Get Website Visitors To Stay
Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…Read More »
How To Stop Your Ideal Customers Right In Their Tracks
Have you ever searched for a service you need and landed on a website that stopped you in your tracks? Did you think, “Wow, they have exactly what I’m looking for! They totally get me. It’s like they were reading my mind!”? That kind of website engagement is hard to achieve, but we all want…Read More »
How To Turn Buying Signals into Website Copy
Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are: Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…Read More »
Who Is Missing On Your Website?
When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…Read More »
When Your Logo Is Awesome But Your Message Is Meh
(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…Read More »
How To Write Better Marketing Messages
3 Tips To Write Better Marketing Messages For Your Business Creating marketing messages that will instantly connect with your ideal prospects is not an easy task. As a conversion coywriter it’s a big part of my job. Effective messaging are statements that connect emtionally with prospects and answers the question that’s swirling around in their…Read More »
Don’t Get Sued! How ADA Website Compliance Affects Your Site
(This article is about the Americans with Disabilities Act (ADA) website compliance requirements – 5-minute read.) Last week I received a frantic email from one of my colleagues who runs a successful digital marketing agency here in town. It turned out that one of her clients was hit with a lawsuit because, get this, their…Read More »
Do You Have a Narcissistic Website?
Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer. So, how’s it working out for you and your website? Not so great?…Read More »