3 Ways To Handle Social Media Marketing During A Disaster
In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…
Read More »The 5 Best Content Marketing Tips of September 2015
Hey all you fledgling (and experienced) content marketers out there! I’m talking to you – if you fit into any of these categories: you have a website, you use social media marketing, you write a blog, or send emails to promote your business. So…that’s pretty much everyone who landed on this blog post. At the beginning…
Read More »The 5 Best Social Media Tips of January 2015
Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about. …
Read More »How To Take A Break From Social Media Marketing
Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate! By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…
Read More »I Don’t Do Twitter
That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer! I’ve been using Twitter for a long time. And when I first started, it did take me a…
Read More »How to Activate Twitter's 2-Step Verification
After some very public hacking issues, Twitter’s 2-step verification process has been enabled for all users. It’s very simple to do, and to make it really fast and easy for you I created this 6-step visual tutorial. If you have already verified your phone with Twitter, it will take 2 mins, but if you haven’t…
Read More »How To Advertise on Twitter
A while back, I was scanning my Twitter newsfeed when I saw a tweet from Twitter themselves incentivizing users to try their first $100 worth of Twitter advertising for free. At Be Visible, we are always looking to try and test new tools for our clients, so naturally we dove right in. Here’s what we…
Read More »Hashtags – The Do’s and Dont’s
#HashtagsAreEverywhere. You may have even noticed that many TV commercials are now showing hashtags (like #OldNavy) and networks themselves are now embedding hashtags (i.e. #NBC) right into their normal programming – but to what end? Hashtags are being used on many Social Networks; but on Twitter, where they originated, hashtags are used to build a…
Read More »How to Update to the New Twitter Design in 4 Easy Steps
In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that…
Read More »Twitter Crushes…Love in 140 Characters
I have a client whose Twitter account I manage. For this account, I need to pretend that I’m a man. That has led to two interesting issues: for one thing, I’ve discovered that guys tweet differently than women, and for another thing, it turns out that I make a very charming guy! At the start,…
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