Tuesday Tips

3 Steps To Develop A Brand Promise for Your Small Business

One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this: Develop…

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The Difference Between Categories & Tags in WordPress Blogs

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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Instant Pants

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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Why You Should Verify Your Facebook Business Page Now

  Are you too busy running your business to keep up with all the changes on social media? Well, you can relax because as an online marketing expert that’s my job! When I come across something you need to know about I post it here on my blog. I recently discovered something really powerful that I recommend…

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Can a Headshot Write a Blog Post?

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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How To Test Your Email Subject Lines

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

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Why You Don’t Need A Blog Calendar

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

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3 Reasons Why Blogging is Smart for Business

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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