Tuesday Tips Archives - Be Visible

Tuesday Tips

3 (Proven) Tips That Get Website Visitors To Stay

Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…

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How To Increase Your Revenue By 20% Without Working Harder

Are you familiar with the Pareto Principle? In business, it’s known as the 80/20 Rule: 80% of your revenue comes from 20% of your clients  The 80/20 Rule is visible in most businesses, especially if you provide services. I’m going to show you how to easily and quickly increase your company revenue by 20% without…

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Your Marketing Is A Mess

It seems like everyone is taking a deeper look at their marketing right now. And, we’re all trying to make decisions about what to do going forward. I hear questions like this from my clients: Should I drop Facebook? Or keep Facebook and run ads? Should I set-up up a new LinkedIn business page? Advertise…

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Elevator Speech Tips For Entrepreneurs

Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…

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Who Is Missing On Your Website?

When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…

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When Your Logo Is Awesome But Your Message Is Meh

(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…

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How To Write Better Marketing Messages

I have strong feelings about taglines. Most of them bug me. In fact, I don’t know how some get approved. In this list, there are some winners, and there are some losers: “A Body For Every Body” – Victoria’s Secret “Save Money. Live Better” – Walmart “Impossible Is Nothing” – Adidas “Eat Fresh” – Subway…

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Are Your Ideal Customers In This Room?

I belong to a dynamic business organization that has hundreds of paying members. Every Wednesday, many of us attend a one-hour meeting where we share our successes, promote our businesses, and network with each other. The meeting attracts between 35 and 40 members, and always a handful of guests. At one point during the meeting,…

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Which Ad Campaign Nailed-It? And Which Failed-It?

I just returned from a crazy week in New York City. One of the most exciting aspects of the city is experiencing advertising all over the place. (Well, it’s exciting for me – I’m weird) I love to decide which ads and billboards nailed-it and which ones failed-it. I’ll bet you have your opinions, too! Here are…

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