Tuesday Tips

What is a Brand Promise & Does Your Business Need One?

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…

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What’s the Difference Between a Tagline and a Brand Promise?

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…

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4 Reasons It Takes So Long To Build A New Website

When I began working in internet marketing about ten years ago, I could help my clients get a new website whipped up in a week or two – easy peasy. Technology has advanced greatly since then, right? So it would be natural for you to assume that building a website today would be easier and faster. But…

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Are You Giving Away Too Much On Your Blog (For Free)?

One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg to differ. As a blogger for business, I believe it’s necessary…

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How To Uncover Powerful Words For Marketing Copy

This may come off a bit harsh, but hear me out: Today’s Internet user has the attention-span of an untrained beagle. Better yet, an untrained beagle walking in a Fourth of July parade surrounded by loud music, confetti cannons and other untrained beagles. Listen, I wasn’t the one who put together the stats. But it’s…

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A Surefire Way To Find Your Ideal Client Or Customer

The most successful companies in the world are totally clear about who they want to attract. It’s obvious on their websites, in their marketing and advertising, even in how they talk about their companies. We’re all familiar with the large brands that do a great job of connecting with their customers every step of the way. Apple…

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How To Create A Freakin’ Awesome Elevator Speech

  Ever go to a networking event? Here’s a common scenario: You’re at an event and suddenly someone comes up to you and asks, “What do you do?” And you don’t know what to say. How could that be? Your business is your passion. You put everything into it. And you don’t know how to…

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