Tuesday Tips

Put Your Networking On Steroids

What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…

Read More »

How To Create A Value Proposition For Your Business

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

Read More »

Which Online Review Site Should Your Business Focus On?

Let’s face it. You have a lot of other things to do in your business than pay attention to reviews. That is, until you see a negative review posted about your business.  Unfortunately, many companies only start taking online reviews seriously when a customer posts a negative one. Many companies only take online reviews seriously if a customer posts…

Read More »

5 Steps To Get More (Raving) Google Reviews [TIPS]

Like it or not, people are writing and reading online reviews of your business. And research indicates that online reviews are a big influence on many buying decisions. In fact, 85% of consumers trust online reviews as much as personal recommendations. As a business owner you may think online reviews are a scourge. I can…

Read More »

How To Land A New Customer In 5 Minutes

If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…

Read More »

4 Reasons It Takes So Long To Build A New Website

When I began working in internet marketing about ten years ago, I could help my clients get a new website whipped up in a week or two – easy peasy. Technology has advanced greatly since then, right? So it would be natural for you to assume that building a website today would be easier and faster. But…

Read More »

Elevator Speech Tips For Entrepreneurs

  Have you ever become tongue-tied you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of the elevator speech. According to the University of California, “An elevator speech is…

Read More »

The Hidden Gold In Your Client Testimonials & Customer Reviews

Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…

Read More »

Why I’m Obsessed With My Ideal Customers

  If you’re a reader of my blog you may already know that I’m totally obsessed with my ideal customers and the power that comes from being totally clear about who they are, what they think, how they feel, and what they say. In fact, my entire business is built around helping other businesses get…

Read More »

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close