Social Media
How To Choose A Social Media Site – Updated
Each year in February The Pew Research Center releases its annual report on how Americans are using the Internet. The Pew Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends that shape America and the world. Their annual statistics can be of great help when you…
Read More »The 5 Best Social Media Tips of January 2015
Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about. …
Read More »How To Take A Break From Social Media Marketing
Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate! By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…
Read More »Alert! Facebook Business Pages New Rules Start January '15
It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15. …
Read More »I Don’t Do Twitter
That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer! I’ve been using Twitter for a long time. And when I first started, it did take me a…
Read More »8 Brilliant Facebook Marketing Tactics to Use Right Now
Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing. Remember, more time is spent on…
Read More »How To Deal With Facebook Split Personality Disorder
If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it…
Read More »Facebook’s New Click-Bait Rules – A Quick Easy Explanation
Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes. Why does this matter? Because you…
Read More »How To Choose A Social Media Site
It’s a question that most business owners ask themselves. “How do I choose a Social Media site that will provide the best results for my investment of time, money and planning?” Facebook? Twitter? Instagram? Pinterest? LinkedIn? Each of these networking platforms has millions of users. But unless you have a multi-million dollar budget set aside…
Read More »Rethinking Your Social Media Strategy
It’s not often that I come across an article about Social Media for business that I think is so valuable to the average business owner or marketing person that I want to share it everywhere. Belle Beth Cooper ‘s article the Fast Company ‘Work Smart” blog is one such article. The tips here, that are…
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