Social Media
Facebook Ads – What’s Working Now?
Facebook is putting a lot of effort into trying to entice small and medium sized businesses to use the advertising platform. It’s a slow and tedious climb for a number of reasons, but two issues stand out. Facebook itself is doing a poor job of helping customers with ad creation (if you’ve been trying run ads or…
Read More »Facebook Tip: How To Unannoyingly Post Business Content On Your Personal Profile
If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business?…
Read More »3 Time-Saving Social Media Tools That You’ll Love
Do you worry about keeping up with social media for your business when you’re away for an extended length of time? Well, you’re not alone. I just finished a vacation. When you’re self-employed and manage your own marketing it’s rather hard to devote entire days just to fun. But I did manage to stay away from my computer for nearly the…
Read More »The Best Way To Post Blogs On Facebook
The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers. I’ve experimented with a number of options and I’m convinced (for the time being at…
Read More »A Really Quick Way To Follow Facebook’s 20% Rule
Have you ever placed a Facebook ad or set up a boost only for it to not be approved because your ad image is more than 20% text? It’s very frustrating, especially because often you don’t find out ’til many hours after you have submitted it. The best thing to do is be sure your ad images follow Facebook’s 20% rule…
Read More »My $1.00 Facebook Post Boost & The Surprising Results
I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages: These days,…
Read More »My Cat Is A Brilliant Marketer
[This post is from my Tuesday Tips series) This is my cat, Cocoa. She’s not particularly talented as far as felines go, yet she has developed a very successful marketing strategy. For real! My cat is a brilliant marketer. Every time I go into the kitchen Cocoa follows me, arranges herself into a fetchingly lovely…
Read More »3 Ways To Stop Being Overwhelmed By Social Media
The other day I was looking through some of my client meeting notes and one words kept appearing: OVERWHELMED. Many of the people I talk to everyday feel overwhelmed by Facebook and all the other social platforms, too. And I don’t blame them. As soon as they feel that they have a handle on something…everything…
Read More »My $1.00 Facebook Post Boost & The Surprising Results
I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages: These days,…
Read More »The 5 Most Valuable Social Media Tips From Feb. 2015
Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you! Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my…
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