SEO / SEM
Has Someone Stolen Your Website Content? Find Out:
Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. In this post, I tell you why copied content hurts you, show…Read More »
5 Steps To Get More (Raving) Google Reviews [TIPS]
Like it or not, people are writing and reading online reviews of your business. And research indicates that online reviews are a big influence on many buying decisions. In fact, 85% of consumers trust online reviews as much as personal recommendations. As a business owner you may think online reviews are a scourge. I can…Read More »
Is ‘Google My Business’ The New SEO?
Ask any business that’s had a website for more than seven or eight years and you’ll hear complaints about how hard it is to show up on Google these days. It used to be, if you consistently published valuable content on your website (blogs, for the most part), optimized them properly, and shared them across…Read More »
4 Reasons Why Your Blog Must Be Part Of Your Website
The Case Of The Missing Blog “Do you have a blog?” Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on: At our first meeting I have…Read More »
What Is Search Engine Optimization?
If you own a website you have probably heard the phrase Search Engine Optimization (or SEO). According the dictionary, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Rare is a website owner…Read More »
Bing For Schools – 3 Reasons It's Brilliant
Last night I saw a commercial for Bing For Schools. I don’t know if you saw it, too, but it ran before the president’s speech about Syria. Let me tell you why I think it’s a brilliant concept. Microsoft’s search engine, Bing, has never been able to gain a significant share of search because users have…Read More »
One Thing You Can Do Right Now To Improve Your Online Visibility
A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear: here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google…Read More »
4 Reasons Why Your Business Needs To Be On Google+
Google+ is Social Media’s sleeping giant. Claiming over 100 million users, this Google product is quickly being integrated into every aspect of Google’s service offerings – from search to Gmail to Google Places and everything in between. Yet lots of users still perceive Google+ as a ghost town, citing that their friends aren’t there to…Read More »
The New Google Analytics
Anyone who works with me knows that I love analytics. Messing around on Google Analytics is what I think is fun. But up until now the data from Google Analytics left a lot of stones unturned. Google announced today that they are unrolling a new Google Analytics platform that promises to be really effective at…Read More »
Getting Email Pitches from Internet Marketers? What to do!
The number of companies that provide Internet marketing services is growing in leaps and bounds and many of them are using email to reach out to their target market: your business! Every day businesses receive unsolicited emails from Internet marketers promising to make your website appear on the first page of Search Engine results for…Read More »