The Difference Between A LinkedIn Article and A LinkedIn Update
Our favorite business-to-business social media site, LinkedIn, has made a lot of changes over the past few months. The most obvious changes are in the basic layout. They’re working hard to make the platform more intuitive and user-friendly. (Being bought by Microsoft doesn’t hurt!). If you use LinkedIn to share your blog content and get…
Read More »The Secret To Using LinkedIn For Blogging To Expand Your Reach
LinkedIn is a super powerful platform for B2B companies, yet most businesses are only scratching the surface of how to use it for marketing. But hey, we’re busy! But here’s a secret you may not know: when you use LinkedIn for blogging you can reach a lot of people who you are connected with, but who…
Read More »The Difference Between a LinkedIn Update and a LinkedIn Post
Note: This post was revised to reflect the new changes on LinkedIn. Click here for the updated version. The other day one of my long-time clients asked me to explain the difference between an update and a post on LinkedIn. I was so glad she did because I was confused for a while and I thought you…
Read More »7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)
2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…
Read More »3 Ways To Handle Social Media Marketing During A Disaster
In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…
Read More »A Surprisingly Simple Way To Use LinkedIn For Marketing
It’s a super powerful platform for B2B companies yet most businesses are only scratching the surface of how to use LinkedIn for marketing. But hey, we’re busy! So here’s a way you can easily take advantage of LinkedIn’s enormous reach without spending a lot of time or energy: re-post your blogs on LinkedIn’s article publishing platform.…
Read More »How To Take A Break From Social Media Marketing
Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate! By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…
Read More »Don’t Forget About LinkedIn – 3 Steps to Get your Profile Up to Date
It’s so easy these days to get jazzed about all the new social networking platforms there are out there. From Facebook to Google, changes are being made that enable companies and brands to reach their market in new and awesome ways. However, when it comes to your business profile, there is nothing more effective than LinkedIn.…
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