Your Ideal Customer

Which Ad Campaign Nailed-It? And Which Failed-It?

I just returned from a crazy week in New York City. One of the most exciting aspects of the city is experiencing advertising all over the place. (Well, it’s exciting for me – I’m weird) I love to decide which ads and billboards nailed-it and which ones failed-it. I’ll bet you have your opinions, too! Here are…

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Our Marketing Is A Mess

The week after Thanksgiving is traditionally very hectic. Everyone has woke to the fact that the year is almost over and there’s much to be done – like planning for the next year. If you’re taking a look at your 2019 marketing, you have some decisions to make. Should you drop Facebook? Or keep Facebook…

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Finding Your Ideal Customer: 32 Questions You Should Ask

Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…

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Who Is Your Ideal Customer? Follow These 5 Steps To Find Out

Do you own a mature business? Or, are you just getting started? If you want to grow it’s crucial that you’re totally clear about who is your ideal customer.  Who’s your ideal customer? An individual who immediately sees value in what you offer and is willing and able to pay you for it. It’s that simple.…

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Put Your Networking On Steroids

What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…

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How To Create A Value Proposition For Your Business

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

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How To Land A New Customer In 5 Minutes

If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…

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Do You Have a Narcissistic Website?

Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer. So, how’s it working out for you and your website? Not so great?…

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How To Get Business Reviews On Google

In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…

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