Your Ideal Customer

3 Tips For Retailers To Identify Your Ideal Customers

If you’re an online retailer, it is as crucial for you to get totally clear about your ideal customers as it is for any other type of business. Maybe even more crucial. That’s because retailers usually invest more time, energy, and dollars into marketing than service-type businesses. So, it’s critically important to put your products…

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Does Your Business Have More Than One Ideal Customer?

Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say,  “If we concentrate on attracting just one type of customer, aren’t we leaving…

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How To Find The Ideal Customer For Your New Business

The task can be a challenge at any stage of a business, but it’s particularly challenging to find the ideal customer for a new business. New entrepreneurs struggle it this all the time. After all, how can you identify your most perfect customer when you don’t have any customers yet? In this article, I’m going…

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12 Tips That Will Supercharge Your Elevator Speech

You only have one chance to make a good first impression. In today’s networking environment we business people have a lot of opportunities to make good first impressions.  It’s all about the elevator speech. What’s an elevator speech?  I love this definition from Blayzer: “An elevator pitch is the most minimalist interpretation of the products…

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Are Your Ideal Customers In This Room?

I belong to a dynamic business organization that has hundreds of paying members. Every Wednesday, many of us attend a one-hour meeting where we share our successes, promote our businesses, and network with each other. The meeting attracts between 35 and 40 members, and always a handful of guests. At one point during the meeting,…

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Which Ad Campaign Nailed-It? And Which Failed-It?

I just returned from a crazy week in New York City. One of the most exciting aspects of the city is experiencing advertising all over the place. (Well, it’s exciting for me – I’m weird) I love to decide which ads and billboards nailed-it and which ones failed-it. I’ll bet you have your opinions, too! Here are…

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Our Marketing Is A Mess

The week after Thanksgiving is traditionally very hectic. Everyone has woke to the fact that the year is almost over and there’s much to be done – like planning for the next year. If you’re taking a look at your 2019 marketing, you have some decisions to make. Should you drop Facebook? Or keep Facebook…

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Finding Your Ideal Customer: 32 Questions You Should Ask

Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…

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