Your Ideal Clients & Customers

5 Things You Can Do To Eliminate Confusion on Your Website

When I first got started in the Internet marketing biz I heard someone utter a profound statement about how important it is to eliminate confusion on your website. It has been my mantra ever since: Confusion Wins Over Persuasion Every Time It means this: no matter how beautiful your website looks or how masterfully you’ve created your content, if…

Read More »

3 Reasons Why It’s So Hard To Identify Your Ideal Customer

Hello, brave entrepreneur! Today, I’m going to give some really good reasons to stop what you’re doing and identify your ideal customer. Over the past 12 years, I have worked with tons of different types of businesses. Consumer packaged goods, dentists, coaches, consultants, other agencies, and the list goes on. In nearly every case, these businesses…

Read More »

Do This One Thing & You’ll Love Your Website

Do you love your website? One of the biggest issues that people come to me with is that they want to love their websites. But they don’t. Some of them even say they hate their site. It’s not always that they hate the the design. It’s not about the colors or the photos. In reality, those…

Read More »

5 Things You Must Know About Your Ideal Client

For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies…

Read More »

Why First Dates & Marketing Are A Lot Alike

  Imagine you’re on a first date and you are B.O.R.E.D. The appetizer arrives and you’re already dreaming about getting home to binge-watch your favorite show. Ughh. Those dates are painful. Why are most first dates so boring?  Because on first dates most people stick to neutral topics. No one wants to say something that…

Read More »

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close