Your Ideal Clients & Customers

How To Land A New Customer In 5 Minutes

If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…

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Do You Have a Narcissistic Website?

Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer. So, how’s it working out for you and your website? Not so great?…

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Elevator Speech Tips For Entrepreneurs

  Have you ever become tongue-tied you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of the elevator speech. According to the University of California, “An elevator speech is…

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How To Get Business Reviews On Google

In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…

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The Hidden Gold In Your Client Testimonials & Customer Reviews

Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…

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Why I’m Obsessed With My Ideal Customers

  If you’re a reader of my blog you may already know that I’m totally obsessed with my ideal customers and the power that comes from being totally clear about who they are, what they think, how they feel, and what they say. In fact, my entire business is built around helping other businesses get…

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What is a Brand Promise & Does Your Business Need One?

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…

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How to Attract ANYONE With Your Marketing!

Before you sit down and finish skimming this article, I need you to follow a very simple request: On a sheet of paper (or, electronically for all my Earth-loving peeps), complete the following sentence: “My/Our ideal customer is _____________.” Now, if your sentence looks something like this: “My/Our ideal customer is anyone who _____________.”   . .…

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