Ideal Client/Customer
How To Stop Your Ideal Customers Right In Their Tracks
Have you ever searched for a service you need and landed on a website that stopped you in your tracks? Did you think, “Wow, they have exactly what I’m looking for! They totally get me. It’s like they were reading my mind!”? That kind of website engagement is hard to achieve, but we all want…
Read More »How To Turn Buying Signals into Website Copy
Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are: Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…
Read More »Elevator Speech Tips For Entrepreneurs
Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…
Read More »Who Is Missing On Your Website?
When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…
Read More »When Your Logo Is Awesome But Your Message Is Meh
(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…
Read More »3 Secrets About Your Ideal Customer You Probably Don’t Know
How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well, guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…
Read More »How To Write Better Marketing Messages
3 Tips To Write Better Marketing Messages For Your Business Creating marketing messages that will instantly connect with your ideal prospects is not an easy task. As a conversion coywriter it’s a big part of my job. Effective messaging are statements that connect emtionally with prospects and answers the question that’s swirling around in their…
Read More »How To Find The Ideal Customer For Your New Business
The task can be a challenge at any stage of a business, but it’s particularly challenging to find the ideal customer for a new business. New entrepreneurs struggle with this all the time. After all, how can you identify your most perfect customer when you don’t have any customers yet? In this article, I’m going…
Read More »12 Tips That Will Supercharge Your Elevator Speech
You only have one chance to make a good first impression – even on Zoom! In today’s networking environment you may think you can get away with a meh elevator speech the same way you get away with wearing yoga pants all day. Which begs the question… What’s an elevator speech and why do you…
Read More »Are Your Ideal Customers In This Room?
I belong to a dynamic business organization that has hundreds of paying members. Every Wednesday, many of us attend a one-hour meeting where we share our successes, promote our businesses, and network with each other. The meeting attracts between 35 and 40 members, and always a handful of guests. At one point during the meeting,…
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