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Ideal Client/Customer

Which Type Of Decision-Maker Is Your Ideal Client?

If you’re in business, you already know how important it is to be totally clear about your ideal clients and customers. But one thing you may not have thought a lot about is what type of decision-makers they are.   Don’t feel bad. Most businesses haven’t done a deep dive into different types of decision-makers, either.…

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How To Increase Your Revenue By 20% Without Working Harder

Are you familiar with the Pareto Principle? In business, it’s known as the 80/20 Rule: 80% of your revenue comes from 20% of your clients  The 80/20 Rule is visible in most businesses, especially if you provide services. I’m going to show you how to easily and quickly increase your company revenue by 20% without…

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Your Marketing Is A Mess

It seems like everyone is taking a deeper look at their marketing right now. And, we’re all trying to make decisions about what to do going forward. I hear questions like this from my clients: Should I drop Facebook? Or keep Facebook and run ads? Should I set-up up a new LinkedIn business page? Advertise…

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One Great Tip: The Only Thing People Want To Know About You

Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…

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One Great Tip: Find Out What Your Customers Are Thinking

During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too. It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever. Today’s tip helps you do that – and it’s free… One…

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One Great Tip: It’s OK To Be Selling Right Now

Right now, your first concern is for the people you love. Love is one thing you don’t have to worry about running out of.However…All the love in the world doesn’t change the fact that your inbox is filling up with bills.Curling up on the sofa all day with Netflix is not an option for you.But,…

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One Great Tip: It’s OK To Swipe

It’s Monday morning (during normal times). You’re at your desk all ready to plan out your week. You take a look at your calendar… A bunch of client meetings and a great new potential client meeting. Yep, you have a pretty exciting week! Until…. It hits you – You’ve gotta write a blog post today.…

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