Ideal Client/Customer
The Only Thing Your Clients Want To Know About You
Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…
Read More »Which Type Of Decision-Maker Is Your Ideal Client?
If you’re in business, you already know how important it is to be totally clear about your ideal clients and customers. But one thing you may not have thought a lot about is what type of decision-makers they are. Don’t feel bad. Most businesses haven’t done a deep dive into different types of decision-makers, either.…
Read More »Stop Changing Your Mind About Your Ideal Client – because you’re leaving money on the table…
In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that lots of you are trying to get clarity around the identity of your ideal client.…
Read More »How To Increase Your Revenue By 20% Without Working Harder
Are you familiar with the Pareto Principle? In business, it’s known as the 80/20 Rule: 80% of your revenue comes from 20% of your clients The 80/20 Rule is visible in most businesses, especially if you provide services. I’m going to show you how to easily and quickly increase your company revenue by 20% without…
Read More »3 Reasons You Struggle With Your Elevator Speech (and what to do about it)
Here’s the scenario: You’re at an in-person or virtual event or meeting and suddenly someone asks you, “What do you do?” Suddenly, you’re in the hot seat. And, you have less than 60 seconds to say what you do. You blurt out something boring. And you can tell no one was actually listening. What’s…
Read More »One Great Tip: Find Out What Your Customers Are Thinking
During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too. It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever. Today’s tip helps you do that – and it’s free… One…
Read More »One Great Tip: It’s OK To Be Selling Right Now
Right now, your first concern is for the people you love. Love is one thing you don’t have to worry about running out of.However…All the love in the world doesn’t change the fact that your inbox is filling up with bills.Curling up on the sofa all day with Netflix is not an option for you.But,…
Read More »One Great Tip: It’s OK To Swipe
It’s Monday morning. You’re at your desk, all ready to plan out your week. You take a look at your calendar… A bunch of client meetings and a great new potential client meeting. Yep, you have a pretty exciting week! Until…. It hits you – You’ve gotta write a blog post today. You need to…
Read More »One Great Tip: The 5-Second Website Test
Quick, count to five: 1, 2, 3, 4, 5 That’s how long it takes for someone to decide whether it’s worth it to stay on your website. Five seconds is like…the attention span of a goldfish! We all need people to stay longer than five seconds, right? But how? Here’s the tip: Answer the big…
Read More »One Great Tip: For Blog Posts Your Ideal Customers Will Love
If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…
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