Are You In Digital Denial?
You’ve worked hard to build your business and you love what you do. Every day is a new opportunity to meet new customers and transform their lives. You’ve spent a lot of time getting to this point, and you’re very proud of what you’ve accomplished. Then one day you do a Google search for…
Read More »You Don’t See What Your Customers See On Google
Did you know that Google has been personalizing search results for all users since 2009? So, what do I mean by personalizing? When you perform a Google search, the results you see are not the same as the results everyone else sees. In essence, you don’t see what your customers see on Google. …
Read More »4 Reasons Why Your Blog Must Be Part Of Your Website
The Case Of The Missing Blog “Do you have a blog?” Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on: At our first meeting I have…
Read More »4 Reasons Why Blogging Is Free Advertising For Your Business
Of all the marketing tactics that I’ve used over the years for my own business and for my clients, blogging has by far proven to be the most effective. But at the beginning, to many of my clients, the mere idea of writing a blog seems like an impossible task. But once I answer the…
Read More »What Is Search Engine Optimization?
If you own a website you have probably heard the phrase Search Engine Optimization (or SEO). According the dictionary, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Rare is a website owner…
Read More »3 Ways That Google Keeps You Using Google
Many people don’t really know what a search engine is, but they use one every day, often multiple times a day. Google, Yahoo, and Bing are the most popular search engines in the U.S., but Google has the edge, by far. Over 67% of us choose Google and most of us don’t even think about…
Read More »A Case For Looking At Google Plus Again
In 2011 when Google launched it’s own Social Media/Micro-blogging site, Google Plus (or Google+) many of my colleagues proclaimed that they were going to shut down their blogs, turn their backs on other Social Media platforms, and put all their energy into it. That’s how excited they were about it. In 2013, the general consensus is…
Read More »One Thing You Can Do Right Now To Improve Your Online Visibility
A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear: here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google…
Read More »4 Reasons Why Your Business Needs To Be On Google+
Google+ is Social Media’s sleeping giant. Claiming over 100 million users, this Google product is quickly being integrated into every aspect of Google’s service offerings – from search to Gmail to Google Places and everything in between. Yet lots of users still perceive Google+ as a ghost town, citing that their friends aren’t there to…
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