Google

How To Land A New Customer In 5 Minutes

If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…

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How To Get Business Reviews On Google

In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…

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Lost in Space? 5 Great Tips To Make Your Blogs Findable On Google

Do you find yourself wasting valuable time writing blogs and then they just sit there on your website and do nothing for your bottom line? Well, guess what? They can be powerful marketing tools – and there’s a lot you can do to make your blogs findable on Google and get the sales process going while you’re working on other…

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How Blogging Transformed A NYC Dentist Into A TV Star in the UK

Sometimes a content marketing strategy gets some pretty unexpected results. But when a blog post gets a New York City dentist into a Google commercial on TV in the U.K., well, it’s something pretty rare. About five years ago I took on a new client, Dr. Michael Sinkin. Dr. Sinkin is a dentist in New York City…and he had…

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Are You In Digital Denial?

  You’ve worked hard to build your business and you love what you do. Every day is a new opportunity to meet new customers and transform their lives. You’ve spent a lot of time getting to this point, and you’re very proud of what you’ve accomplished. Then one day you do a Google search for…

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You Don’t See What Your Customers See On Google

  Did you know that Google has been personalizing search results for all users since 2009? So, what do I mean by personalizing? When you perform a Google search, the results you see are not the same as the results everyone else sees. In essence, you don’t see what your customers see on Google.  …

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4 Reasons Why Your Blog Must Be Part Of Your Website

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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